Timeless design always finds its voice through people, communities and subcultures. The icons we are so familiar with were always, right from their origins, a brilliant piece of design that could reinvented and reworked in countless ways. That’s why adidas Originals have proven their longevity and preserved the iconic appeal of the brand’s cultural heritage, embodied by the Gazelle, Samba, and Spezial.
Originally designed for sports, the three iconic shoes catered for specific needs of training, of football and handball. As individuals the world over started to interpret the aesthetic and adapt the use of these hallmarks of sports footwear, the cultural legacy of adidas Originals began to accompany a panoply of movements, from music to skateboarding, through their own stories and metamorphoses.
With this Schön! editorial, we investigate the style and interpretations of these timeless icons: from urban underground to nature, the hybrid nature of the Gazelle, Samba, and Spezial come to life in this editorial, shot by Maximilian Mair and styled by Patrick Clark. A thousand stories are hidden behind every icon – which way do you wear yours?
At the heart of community spirit, adidas Originals celebrates both the timeless appeal of its classic silhouettes and the fresh perspectives people bring to them today. From sport to skate, music, and fashion. Once a classic, always a classic.
Discover the adidas Gazelle, adidas Samba and adidas Spezial here.
#Samba #Gazelle #Spezial
This Schön! editorial was produced by
photography. Maximilian Mair
creative direction + fashion. Patrick Clark
models. Athieng @ Marilyn Agency + Febo @ Success
hair + make up. Hind Sousan
production. Error 404
photography assistant. Matheus Agudelo
production assistant. Anastasia Honcharova
special thanks. the team @ adidas Originals