3.1 Phillip Lim enlists Jamie Bochert

PLim_FW16_Layouts_01Herein lies the transition from hazy summer days which seem infinite to cooler, crisp autumnal evenings instigated by fashion houses releasing images for their autumn/winter campaigns.

3.1 Phillip Lim makes this transition all the more easier with sultry campaign featuring model and musician Jamie Bochert. The images are captured by long-time collaborator of the brand, photographer Vivian Sassen. The shots are still seeped in sunlight, albeit a cooler kind of light.

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Rather than escaping reality, the shots embrace it. Romance it, even. It will be the fourth consecutive season that brand has captured images for its campaigns without hair, make-up or styling teams. This type of authenticity only strengthens the 3.1 Phillip Lim ethos of finding beauty in the every day.

Travelling to Jamie Bochert’s native New York; the images were captured in Brooklyn and New Jersey neighbourhoods, areas steeped in childhood memories for Bochert. The result is a collection of arrestingly striking and colourful images which undeniably soften the blow of having to say goodbye to summer.

Discover the campaign here.

Words / Jordan Gale

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