Few people know the ins and outs of innovating ideas as well as Jeremy Gutsche, founder of TrendHunter.com, the world’s #1 most popular trend-spotting website. When Schön! received a copy of his latest book, Better and Faster, we couldn’t help but pour through the self-proclaimed “proven path to unstoppable ideas”, a guide to avoiding three neurological traps that block success from realising its true potential.
With the help of tried-and-tested case studies, Better and Faster is more a narrative to success than a self-help guide, calling upon studies from brands such as Zara, Twitter and Capital One, the company that Gutsche grew a $1 billion portfolio for, prior to launching TrendHunter.com. The book provides solutions to common problems with growing innovative ideas, such as being a ‘hunter’ rather than a ‘farmer’, seeing patterns, rather than what’s on the surface, and the six ‘paths to opportunity’.
Providing both motivational pieces and cross-examinations of brands and their rise to success, Gutsche remains approachable throughout the book, calling upon his own experiences as a brand consultant and founder of TrendHunter.com to validate his methods to success, including finding your initial idea, industries to track and adapting to change: a topic he stresses is most important throughout the book. Despite being a business-led piece, the book is a joy to read, with compelling writing and truly insightful ideas into releasing your inner potential.
Rather than trying to force ideas onto the young entrepreneur or the inquisitive individual who is likely to be drawn to Better and Faster, the book is more an open list of suggestions, all backed up with relevant case studies and statistics. Gutsche lays down real time examples of eye opening methods to make ideas not only reality, but greatly successful.
Schön! readers are welcomed to read the first chapter of Better and Faster on the website and the first three US followers to tweet this article will win a copy of the book.
Better and Faster is available to buy on Amazon.
Words / Molly Taylor
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