tommy hilfiger | the spring 2026 campaign

The gold-embossed invite of the season has officially landed. Tommy Hilfiger has turned his Palm Beach estate into a sun-soaked headquarters for a new era of classic prep, proving that after forty years, his circle only gets more iconic. “This campaign is about what I love most – bringing people together. It’s that feeling of opening the doors, creating a moment and watching different creative energies connect in one place,” he says.

And the designer surely isn’t lying. Captured by Lachlan Bailey, with a film by Roman Coppola, the campaign snapshots the world’s most stylish guest list during a private garden party: real-life power couple Patrick Schwarzenegger and Abby Champion bring an authentic chemistry to the frame, following their previous appearance in his Autumn 2024 debut. “Patrick and Abby represent the next generation of Classic American Cool: confident, effortless and always themselves,” Hilfiger points out. 

The ‘White Lotus’ star notes that Hilfiger is the ultimate host and there is always a relaxed feeling the moment you walk in. “Abby and I loved being part of this campaign – it feels like a genuine snapshot of how he lives, dresses and connects with the people around him,” he says.

Fashion, Art, Music, Entertainment and Sport (F.A.M.E.S) act as the blueprint for the guest list, which extends to global talent, blending heritage legends with the freshest voices in pop culture. “F.A.M.E.S has always been at the heart of what we do; it’s where culture is created and constantly redefined,” Hilfiger explains. Schwarzenegger agrees, adding that, “fashion today is so connected to what’s happening across art, music, entertainment and sports. It’s all part of one conversation. This Spring 2026 campaign really reflects that crossover, where style feels authentic and personal.”

 

Long-term brand ambassadors like Lionel Richie and Iman bring a sense of history, while contemporary icons such as MGK, F1 star Checo Pérez and actor Lucien Laviscount add a modern energy to the mix. “It’s honestly such a dream. It feels like walking into this spontaneous world where everyone is iconic in their own field – and somehow it still feels easy and welcoming,” says Champion.

The collection itself keeps things classic but moves away from anything too traditional. We see oversized trenches, relaxed denim and cable-knit rugby shirts that feel right for a West Coast lifestyle. California inspirations are everywhere, favouring a relaxed take on modern prep dressing rooted in the iconic red, white and blue essence of the house. 

Proportions feel refreshed, introducing new silhouettes like the barrel for her and relaxed straight for him, crafted in light washes that scream Spring. Iconic staples, such as the rugby and polo, are elevated through rich cable textures and heritage details like club crests and nautical buttons. Vacation-ready outfitting feels polished yet light, with breathable linen essentials that move from day to night.

“Culture shapes how people move and think,” says Champion. “Style right now feels less about rules and more about emotion and individuality, and this story captures that shift beautifully.”

By bringing together people who are leaders in their own fields, from the racetrack to the recording studio, the brand proves it is still the definitive home of American cool. It is a celebration of living well, where the clothes follow the energy of the room. This chapter is about “honouring where we’ve been while continuing to move forward with optimism, confidence and that Tommy charm,” as the designer puts it.

Discover the Spring 2026 campaign here.

photography. courtesy of Tommy Hilfiger, Lachlan Bailey
words. Gennaro Costanzo