the sound of sun | amémé

photography.
left. Mingo
right. Twins Photography
clothing. Eldior Sodeck

AMÉMÉ is carrying the torch for African electronic music one set at a time. The Benin artist started out in New York and has since played all over the world. This summer he debuted a five-week residency at Ibiza’s Cova Santa, featuring acts like Honeyluv, Kitty Amor, Da Capo, LP Giobbi, Coco & Breezy. Hubert Sodogandji, known as AMÉMÉ, is focused, spirited and full of the kind of confidence you need to make a name for yourself in the big apple and beyond. Co-signed by the likes of Black Coffee, his story of perseverance and authenticity has taken him and his creative peers far under his Brooklyn collective One Tribe. In an interview with Schön! during his Ibiza residency, we learn how he transitioned from a man in finance to an artist breaking barriers. 

You spent 20 years in New York. Can you tell us about your time there?

When I moved to New York, I think I was very unjaded, like, fresh from Africa, super positive, super open. It’s funny because I had so many different lives. I moved to New York when I was supposed to get into a pre-med programme. After two years I was like, man, I don’t think I can be a doctor. I [needed] something a little bit more flexible. There were loads of finance bros going to the clubs so I was like, this could be cool and I’m good at math, so why not? I worked in banking for seven years.

So when did it get to the point where you were doing finance to saying, bye guys, I’m gonna be a DJ and travel the world?

Music has always been part of my life. When I was a kid I did musical theatre and then I was in a band for many years with my brother.  My brother exposed me to electronic music. [He] went to Lyon. After he graduated from high school, he came back a year after with a mohawk and skinny pants. He had the CDs and he was always playing them. I would get lost into this and somehow it just grew me. 

When did you turn that love for music into DJing?

I discovered this store called Guitar Centre, it’s like an electronic music store [with] DJ decks for people to see what they wanted to buy. Coming from Benin, it was  such a foreign concept to me.  I spent 6 months there every single day after school and I taught myself how to DJ. I graduated, started in the banking world. I was already playing a couple of bars here or there. Music was kind of like my escape. Seven years down the line, I lose my job. I got paid a severance package, had some time off. Two weeks after, I’m like, yo, I’m bored. I can’t do this. I’m gonna DJ. Just for like a month and then I’ll apply for a job. Then people came like, yo, dude, what are you doing? This is dope. You should keep doing this thing. I call my mom, like, listen.  I’m 27 now. If I don’t try now, I’ll never try.

When did things start to take off?  

 I would send music and nobody would respond. So I just put two of my friends together [and said], all right, let’s start our own label. My first song, somehow Black Coffee picked it up. People started to call me.

What about the origins of One Tribe? 

I was obviously pushing the whole afro house sound way before it [was] everywhere like now. I think a lot of people were not really like receptive to it. I would get a lot of pushback. “your sound is too drum-y, it’s too many African vocals.” I was like, listen, I need to create a space for myself where I don’t have to depend on somebody else’s opinion,  then we could create a community out of it. 

What do you feel about the change of reception to African electronic music? 

For me, it’s a confirmation that you can just rely on what people tell you. People’s opinions don’t matter.

You have a residency at Ibiza’s Cova Santa this summer. How do you feel about it? 

I’m excited. This is the Mecca of electronic music. Being able to have your feet on the ground and have a space  you can call home speaks volume of  your trajectory as an artist in the music industry. Cova Santa is  one of the few places left that really have like the real spirit of Ibiza, you know?

AMÉMÉ’s new song “Chulo” will release on 18 September via Altra Moda Music.

photography. Twins Photography + Mingo
talent. AMÉMÉ
words. Shama Nasinde