
Rolls-Royce Cullinan Series II.
West Sussex rarely gets mentioned in the same breath as the Cotswolds or Cornwall when British luxury travel comes up, and yet it may well have a stronger claim to the title than either. Driving somewhere without having to think about the route, the traffic or whether your car is going to complain halfway up a country lane becomes such a freeing sensation in these environments. Instead of looking at the road, you get to enjoy the changing landscape: the colourful hills and hedgerows take over the decorating, transforming the journey into just as much a part of the experience as the destination itself.
Schön! alive spent a full day immersed in Sussex, travelling in style with Rolls-Royce across some of the county’s most distinctive corners: starting at the marque’s Home of British carmaker in Goodwood, breaking for lunch at Chalk at Wiston Estate, continuing into the countryside for an overnight stay at Gravetye Manor and finishing among contemporary art and woodland at Goodwood Art Foundation.
With the harshest British summer ever beginning to fade, the parched, sun-bleached fields lining the road only added to the drama of our vehicle’s arrival. Driving the latest Black Badge Cullinan Series II in a velvety shade of maroon, the first stop was perhaps the least obvious place to think of as a tourist attraction – though it’s certainly one of the county’s more compelling destinations if cars, design and craftsmanship rank highly on your list.
While exploring the Whispers lounge, a private waiting and hosting space for VIP clients, it quickly became clear that this pocket of Sussex runs considerably deeper into automotive history than the factory gates suggest. Henry Royce himself lived in the area and something of that legacy still lingers in how the headquarters carries itself. The architecture sits within carefully maintained landscaping, with geometric planting and honeycomb-inspired detailing echoing the marque’s own design language.

Rolls-Royce Black Badge Cullinan Series II.
The Home of Rolls-Royce in Goodwood is the sole place where every car is designed, engineered and hand-built, with more than 2,500 people working across the global headquarters and Centre of Luxury Manufacturing Excellence. Production here has followed an unusually considered rhythm since Goodwood began building cars in 2003, starting with the ‘Phantom’ before the ‘Ghost’ arrived in 2009, with further models following since. Around 6,000 cars are now sold globally every year, with each commissioned individually instead of being mass produced.
Clients visiting the headquarters get direct access to the design team, and the stories that emerge from those conversations say plenty about what personalisation actually means here. The Bespoke team has recreated colours drawn from flower petals, lipstick shades and other deeply personal references. One particularly memorable commission was inspired by a client’s golden retriever, Bailey, whose portrait was worked directly into the car’s interior.

Rolls-Royce Cullinan Series II.

Rolls-Royce Black Badge Cullinan Series II.
‘Black Badge’, the brand’s darker, more expressive sub-series introduced in 2016, now accounts for roughly 40 per cent of client requests. Its interiors carry their own nod to Sussex too: the Placed Perforation pattern found across the seating takes its abstract form from the shifting clouds above Goodwood at twilight, a pattern that can contain up to 107,000 individual perforations.
The site itself continues to evolve, with a 40,000 square metre extension currently in development and due to become operational in 2029, while an internal link road already connects the existing premises to the new area under construction.
From there, the road points towards the South Downs and lunch at Chalk, the restaurant at Wiston Estate. Set at the foot of the Downs, Chalk draws its food directly from the surrounding landscape, working with produce from the Estate, neighbouring farms and the Sussex coast. It currently holds its place in the Michelin Guide 2026 and was named Restaurant of the Year at the 2025–26 Beautiful South Awards, with its Estate Menu shifting alongside the seasons.
After the precision engineering of Rolls-Royce, the drive towards Gravetye Manor introduces a very different register of luxury. Roads curl between fields and woodland, buildings thin out and the landscape feels increasingly removed from everyday life.

Gravetye Manor.
Gravetye Manor, an Elizabethan house sitting on the Kent, Surrey and Sussex borders, has spent decades building a reputation few English country hotels can match. In October 2024, it became one of the first UK properties to receive Two Michelin Keys, alongside its existing Michelin star, four Red Stars and four Rosettes – an award recognising architecture and design, service, character, value and the hotel’s relationship with its surroundings.
The house sits within nearly a thousand acres of woodland, framed by 35 acres of formal gardens shaped by William Robinson, one of the most influential figures in English horticulture. “The house is very old, but it’s set in this beautiful Sussex landscape. We’ve got just under a thousand acres all around the hotel, so you really feel like you’re leaving the everyday behind,” says Celine Leslie, the hotel’s Director of Sales and Marketing. “What we try to create is an oasis of peace and tranquility here, where the pace is slower and you just take the time to enjoy the finer things in life.”

Gravetye Manor.
Room Photography by Sarah Frances Kelley.
The setting is gorgeous, but the food has enough personality to hold its own. The elliptical kitchen garden supplies much of the produce for the restaurant, alongside orchards, glasshouses, a Peach House and poly tunnels. Ingredients grown on the property, paired with produce sourced from Sussex producers, give the menu a strong sense of place.
Dinner began with homemade mushroom and jalapeño brioche, followed by tomato tea with kitchen-garden herbs and a plate of red and black radishes with perilla and baby shallots. A variation of garden beetroots came with Sussex Slipcote, pistachio, lovage and iced horseradish, alongside a kitchen-garden courgettes with tempura and basil. Dessert continued the theme, with an elderflower sherbet, whipped Islands chocolate with maraschino cherries and tonka bean. Sussex wine also remains central to the experience. Leslie points to local producers including Ridgeview, Nyetimber, Rathfinny and Kingscote, noting that the county’s still wines are becoming increasingly compelling alongside its better-known sparkling bottles. A glass of Sussex Bacchus provided the perfect accompaniment to dinner.
The following morning, the route circled back towards Goodwood for a more immersive adventure. Goodwood Art Foundation occupies seventy acres on the Estate, where contemporary art sits among woodland, meadow and carefully shaped gardens. Its programme is built around three pillars – art, landscape and learning – making it the perfect spot for families, art aficionados and tourists alike.
The grounds, known as Schwarzman Gardens, were reimagined by landscape designer Dan Pearson using a naturalistic approach that responds to the edge of the South Downs. Artworks are presented across the galleries and landscape, with the programme changing throughout the year and giving each new work a completely different relationship to its setting.

left.
Yayoi Kusama, ‘Aspiring to Pumpkin’s Love, the Love in My Heart’ (2023) at Goodwood Art Foundation. Photography by Maria Bell / Courtesy Goodwood Art Foundation. © YAYOI KUSAMA. Courtesy David Zwirner, Ota Fine Arts, and Victoria Miro
right.
Café 24 at Goodwood Art Foundation, designed by Studio Downie Architects. Photography by Gennaro Costanzo.
The current summer programme includes Nancy Holt, Eva Rothschild, Yayoi Kusama, Lee Ufan and Hélio Oiticica. Rothschild’s ‘The Machine Stops’, a new tapestry created with West Dean College’s Tapestry Studio, brings geometric colour into the softer surroundings; meanwhile Oiticica’s ‘Magic Square #3’ pushes the idea of art as an active experience further still, inviting visitors to walk through vivid planes of colour.
Among the most instantly recognisable works is Yayoi Kusama’s ‘Aspiring to Pumpkin’s Love, the Love in My Heart,’ placed directly within the Sussex landscape. Most people travel specifically to see the sculpture and the visual contrast with nature is part of its appeal: Kusama’s work has appeared in botanical gardens and wilderness settings around the world, but seeing one of her enormous pumpkins surrounded by Sussex woodland gives it an entirely different character.

Hélio Oiticica, ‘Magic Square #3’ Installed at Goodwood Art Foundation, UK © César and Claudio Oiticica. Photography by Maria Bell.
Lunch at 24, the Foundation’s restaurant, continues the same conversation with the landscape. Designed by Studio Downie and set among the trees, the dining room opens towards woodland views and a terrace, with a menu drawing on seasonal and foraged ingredients alongside produce from Goodwood’s organic Home Farm. Artist Polly Apfelbaum’s ceramics and works on paper are also installed throughout the space, giving lunch its own artistic layer.
West Sussex may not shout about luxury in the way some British destinations do, but perhaps that is part of its charm. The best of it is tucked away in the landscape, connected by country roads that make the journey feel like part of the whole experience. After two days of gardens, art, good food and exquisite wine, getting back into the Rolls-Royce and putting on the music for the drive home felt like a pretty good way to end things.

Rolls-Royce Cullinan Series II.
photography. courtesy of Rolls-Royce, Sarah Frances Kelley, Maria Bell
words. Gennaro Costanzo