taking centre stage | HUGO at about you fashion circus

BERLIN, GERMANY – JULY 04: (EXCLUSIVE COVERAGE) Models walk the runway during the ABOUT YOU Fashion Circus as part of the Berlin Fashion Week SS25 on July 04, 2024 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for ABOUT YOU Fashion Week)

There’s something whimsical in the air in Berlin thanks to the spectacular ABOUT YOU Fashion Circus, in collaboration with the legendary Circus Theater Roncalli, which has mesmerized both celebrities and audiences alike. This unique event concept weaves fashion and circus into an emotionally charged spectacle, weaving together fashion, magic, and emotions in a 90-minute extravaganza of “fashiontainment.” One of the brands taking part is the esteemed HUGO which dazzled the audience with a mesmerizing display that seamlessly blended contemporary street styles with the brand’s signature cool sophistication.

Amidst a spellbinding show, the latest HUGO creations were showcased against a backdrop of dazzling light projections and an electrifying live performance by DJ Chelo. This harmonious fusion of visual splendour and auditory brilliance crafted an unforgettable experience, enchanting all in attendance. HUGO’s collection was the definition of classic tailoring while maintaining a modern flair. A standout in the menswear lineup was the cheetah-inspired HUGO trench coat, infusing their autumn collection with a daring and bold statement. For womenswear, the pièce de résistance was a leather dress that exuded the edgy essence of Berlin, perfectly encapsulating the city’s avant-garde spirit.

Adding to the evening’s allure, Berlin’s urban elite graced the occasion, including renowned rapper Badchieff, stunning model Selma May, and charismatic social media sensation Jermaine Diallo, all impeccably attired in the latest HUGO collection, perfectly embodying the brand’s dynamic spirit.


Learn more about HUGO at hugoboss.com.

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