summer escape | chanel coco beach 2024

From the city to the sea, Chanel’s Coco Beach 2024 campaign is turning up the heat this season with its stunning new swimsuits. Imagine a series of stunning postcards from a sun-drenched escape, captured perfectly by the iconic photographer Cass Bird. Model Olivia Vinten brings the vibes to life, posing against fishermen’s houses, vibrant cabins, and cute little motorboats, or taking a dip in a dreamy turquoise pool. 

From a baby pink sporty two-piece with a matching bucket hat to a chic asymmetrical piece made for lounging in the Mediterranean, this collection captures the essence of summer living. Soft summer pastels take center stage in the collection, with highlights including a two-toned striped one-piece paired with matching denim shorts and a peach bikini reminiscent of Gabrielle Chanel’s sailor tops. Darker hues are also celebrated with a sleek black and white zip-up jacket matched with white openwork cotton jersey shorts, and black and pink trousers styled over a striped bikini.

The accessories are equally captivating, featuring earrings, necklaces, and cuff bracelets with bold gold double Cs. Oversized striped beach towels and beach bags add the perfect finishing touches to these summery ensembles. This collection invites us to escape to warmer destinations, evoking dreams of a European summer — jump into your summer paradise now.

Shop the collection at all CHANEL boutiques from mid-June.


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