sorel ss26 | forever wild

SOREL.

SOREL is rewriting its own origin story. For more than six decades, the Canadian-born footwear label has been synonymous with snowstorms, Arctic expeditions and its iconic Caribou boot. Summer 2026 heads somewhere entirely different. Instead of frozen landscapes, the brand looks to rugged coastlines where wind, saltwater and weathered rock become the new design language for a season built around the idea of ‘Forever Wild.’ 

Founded in Ontario in 1962, SOREL established its reputation with handcrafted rubber-and-leather boots capable of enduring Canada’s harshest winters before later becoming an unlikely favourite among early snowboarders during the 1980s. Today, headquartered in Portland, the label continues to evolve while staying anchored to the adventurous spirit that first defined it. 

The new campaign marks a notable evolution for SOREL, featuring a dramatic coastal scenery instead of the alpine survival atmosphere they’ve been mostly recognised for – although, the familiar forest is still present. The imagery celebrates the sea, positioning it as the next chapter in the brand’s long-standing fascination with extreme environments. 

SOREL.

This visual framework of the collection draws directly from the architecture of nature: earthy weathered neutrals, deep ocean blues and muted greens echo windswept cliffs and tidal landscapes, while sculptural footwear takes its cues from eroded rock formations and layered coastal textures. Function remains central, but the emphasis has broadened beyond protection alone.

Leading the collection is the new Callsign Horizon Low, a silhouette that reflects SOREL’s increasingly contemporary design direction. The model combines a waterproof Gore-Tex™ construction with leather, suede and textile uppers reinforced by abrasion-resistant TPU overlays, while triple-stitch detailing references the brand’s heritage craftsmanship. Underfoot, an Ortholite™ footbed, Livelyfoam™ midsole and Vibram™ XS Trek Evo outsole deliver cushioning and grip across both urban and outdoor terrain. 

SOREL.

With ‘Forever Wild,’ SOREL doesn’t abandon its roots but simply seeks to explore uncharted (salt)waters. Discover the Spring/Summer 2026 collection here.

photography. courtesy of SOREL
words. Gennaro Costanzo