soft boundaries

corset. Bartolotta & Martorana
underneath corset. Revolve

Couture Brutalism is an ode to structure — where fabric stands like architecture and beauty is carved, not softened. This Schön! editorial is photographed by Alberto Rugolotto with fashion by Manuela Mezzetti who dresses Liza in looks by Bartolotta & Martorana, Hanita, SKIMS and others. Make up by artist Barbara Montanari.

blazer. Pomandère
panties. SKIMS
opposite
blazer. Hanita
corset. CO
panties. SKIMS

dress. Bartolotta & Martorana
opposite
dress. ME&HER STUDIO

dress. Bartolotta & Martorana
shoes. Deichmann
opposite
lace-trimmed tank top. Carine Gilson
jeans. Manila Grace
fishnet tights. WARDROBE.NYC

photography. Alberto Rugolotto
fashion. Manuela Mezzetti
model. Liza
make up. Barbara Montanari
fashion assistant. Chiara Boari

underwear. FALKE
trousers. 8ON8
scarf. FENG CHEN WANG
broach. David Koma
opposite
dance tights. BLOCH
watch. MONTBLANC

A study in structure and a meditation on movement. This Schön! editorial, captured by Rhys Frampton and art directed by Charlotte Watts, explores the tension between precision and fluidity with Matthew Ball embodying the story in motion in looks by MONTBLANC, Boss, Sandro and others, styled by Sam Carder.

sleeves. Nanushka
opposite
suit jacket. Nanushka
shoes. Lanvin
sleeves. Nanushka dance tights. BLOCH

opposite
jacket + shirt. HOMME PLISSÉ ISSEY MIYAKE
shoes. G.H. BASS
socks. PANTHERELLA

trousers. BOSS

sleeves. Nanushka
bodysuit. Owen Edward Snaith
shorts. FENG CHEN WANG
shoes. GRENSON
socks. FALKE
opposite
left to right
vest. CDLP
t-shirt. SANDRO
shorts. BELSTAFF
suit jacket. Nanushka
shoes. Lanvin
dance tights. BLOCH

coat. David Koma
trousers. Owen Edward Snaith
leggings. CDLP
opposite
trousers. BOSS

photography. Rhys Frampton
art direction. Charlotte Watts @ The Creative Artists
fashion. Sam Carder @ Agency 41
talent. Matthew Ball
set. Kate Sellers
photography assistant. Ethan Elliott
fashion assistant. Halle Wade

Yaqian Lan, or as we know her, Sabrina Lan, knows a thing or two about playing a character, and her latest fashion adventure proves she is the ultimate style chameleon. Lan joins Schön! for an editorial built on the power of transformation.

The H&M Studio Spring/Summer 2026 collection asks everyone to throw the rulebook out of the nearest window, celebrating a wardrobe that feels beautifully weird and intentionally off-centre. Lan steps into this world with a grin, claiming each piece as her own. She stares at the camera to declare “I choose this” because she finds power in the act of selection. Her confidence turns every street into a runway where the only rule is to have a bit of fun.

full looks. H&M Studio Spring 2026

The clothes themselves are a tribute to the joy of becoming yourself. You see her in a classic brown check coat with an elongated neckline, before she transforms her look into a more laid-back pairing. She reappears in trousers with sculptural waistbands you can fold however you like. Every look unlocks a new version of you, and Lan inhabits these different personas with total conviction.

The textures are a mix of leather, wool and alpaca blends that keep things interesting. One moment, she is wearing a surreal floral print dress, and the next, she has shifted into a tailored set. Woven through each transformation is the wig. It’s not used as an accessory, but as something that helps unlock the character Lan can easily morph into. With every shift and change, it becomes a catalyst for reinvention, helping her unlock a new version of herself and step fully into whoever she chooses to be.

Ann-Sofie Johansson, the creative advisor at H&M, says this eccentric muse lives in contrast. Lan embodies that spirit by embracing every side of herself without apology. She reaches for burgundy pillow-shaped leather bags and jewellery shaped like fuzzy blooms to finish her looks. These pieces draw on 90s minimalism to create staples that can morph into whatever a person needs. Lan takes these items and makes them feel fresh, whispering, “this is mine,” “this feels right,” as she moves through her wardrobe. This campaign reminds us that getting dressed is the best way to rediscover who you are today.

full looks. H&M Studio Spring 2026

The H&M Studio Spring/Summer 2026 collection launches on March 5th. To view the collection, visit hm.com.

video + photography. Théo Clark
styling. Noah Kächelin
talent. Sabrina Lan
make up. Julia Barde
hair + wig artist. Adiam Habtezion
retouch. Veronika Scarani
oslo lounge chair. Muuto
special thanks. The Team @ H&M