Culture is simply described as all of the different ways life — including arts, beliefs and institutions — are passed down from generation to generation. It is how society grows and develops, and how we relate to one another and learn about each other’s backgrounds. As a brand that has been shaping fashion for over five decades, Calvin Klein understands the importance of celebrating culture. Their newest campaign for Autumn 2022 brings together a global group of talents that have shaped their respective industries.
Filmed and directed by renowned photographer Alasdair McLellan, the campaign’s cast of talents model the pieces the iconic brand has become known for: timeless underwear and jeans that are crafted with care. Designed, as always, with the wearer at the forefront, the collection brings together everyday wear with a modern style and twist.
Only a brand like Calvin Klein could bring such an eclectic group of talents together — and do it with style. Some of the talents starring in the campaign include actor and director Chloë Sevigny, singer-songwriter and actor Dominic Fike, global artist and performer JENNIE, actor, performer and singer-songwriter Michaela Jaé Rodriguez, actor and activist Susan Sarandon and actor and producer Yahya Abdul-Mateen II alongside models Akon Changkou, Efron Danzig, Fran Summers, Kade Holt, Lila Moss, Precious Lee and Rianne Van Rompaey.
Within Calvin Klein’s new Bonded Flex collection of undergarments, like bras, thongs, bikinis, underwear and bodysuits, are designed to move with the wearer. Underwear and loungewear in their new collection include Calvin Klein’s signature logo embossed onto the material in a repeated design. The designs are made out of a blend of recycled materials that provide extra comfort and support in a seamless knit. Calvin Klein reimagines one of their most iconic styles — the bralette — by creating a one-shoulder version in a New Modern Cotton silhouette. These provide a variety of shades and fits that are crafted in more durable fibres that stretch and move. Comfort truly is key.
Denim is synonymous with Calvin Klein and vice versa. It’s why Calvin Klein is always reinventing and reimagining what goes into a pair of jeans. In the Autumn 2022 collection, Calvin Klein gives a nod to the essence and feeling of the ’90s by blending together deft details, unique styles, and textures. With a myriad of washes, the denim in the collection highlights a Calvin Klein hallmark: signature logos and omega stitching in the back pocket. Leaning further into the ethos of the ’90s, Calvin Klein creates Calvin Klein Naturals — a collection inspired by the natural world. Materials used have been thoughtfully and carefully curated to ensure that the denim ages and gets better with time. Conscious materials, like mineral dye treatments and recycled yarns, are just a few of the techniques Calvin Klein’s denim is leaning into. Better yet, the collection is gender-defying — opting to create fits and styles that work for everyone and anyone.
Learn more about the new Calvin Klein Autumn 2022 collection by visiting calvinklein.com.