Schön! presents | lost time

Featuring alternative pop singer and songwriter JONES, Lost Time is the latest fashion film by multidisciplinary artist Anna Radchenko. The film looks at the passing of time as something fleeting and out of our control.

A movement-led piece, Lost Time represents a positive journey into learning to coexist with time. The film employs the malleability of sand as a metaphor for time slowly seeping through our hands. We are presented with a path filled with challenges and frustrations, expressed in the video through sandstorms and exploding hourglasses, but also eternal moments of beauty and peace as we stand proud and unaffected by sand floating around us. We thus become queens and kings of our own destiny, ready to accept, embrace and experience what is laid ahead of us.

To emphasise the feeling of the passing of time, movement director Jamie Neale supported Jones in ensuring that every minute movement worked as subtle detail to express her emotions. The styling also plays a vital role in emphasising the ethereal nature of the film. Curated by Elizabeth Jane Bishop and Max Saward, they involved labels such as the romantic non-binary Harris Reed and the effortlessly chic Ukrainian womenswear brand Nadya Dzyak.

Lost Time is currently touring across the international film festival circuit. With over 40 selections across 15 countries, the fashion film has already received 12 awards including Best Commonwealth Fashion Film and Best CGI at Canadian International Fashion Film Festival, Best Experimental at Bristol Independent Film Festival, French Riviera Film Festival, and Female Filmmakers Festival Berlin, as well as Best VFX at the Croatia Fashion Film Festival and Detroit Shetown Women’s Film Festival.

Director’s Statement

“At the time I was doing a lot of reading on existential psychology, including the works of Viktor Frankl. For instance he argued that even in the most miserable of circumstances, we’ll still find our motivation in giving our lives meaning. Lost Time is a reflection of this existential drama, in which even though we are aware of the passing of time, we still aim to thrive and push forward.”

This Schön! online film has been produced by

direction. Anna Radchenko
fashion. Elizabeth Jane Bishop + Max Saward
singer + model. JONES
hair + make up. Yulia Yurchenko
labels. Harris Reed + Nadya Dzyak
composition. Andrey Novikov
production design. Ash Halliburton
production design assistant. Hayley Lai + Matthew Saunders
spark 1. Hamza Patrick
production assistant. Andrei Croitor
1st steadicam operator. Luke Oliver
2nd ac. Bradley Stearn
movement direction. Jamie Neale
cgi artist. Murat
drone operation. Robert Cairns
gaffing. Yan Murawski
spark. Serkan Cetin
photography. Natasha

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