Schön! alive 4 | made by many

The architecture of a face.
Inside the modelling department,
artisans assemble plaster mould sections
to construct a figurative vase.

Before porcelain becomes an object, it begins as an encounter: a hand shaping a surface, a brush following a pattern, a maker understanding exactly how much pressure is needed to transform a material. Touch is one of the first ways we understand the world; it’s how we communicate, create and connect. For almost 300 years, Ginori 1735 has built its history upon that relationship, bringing the language of Italian porcelain into homes around the world through objects made to be held, used and remembered.

When entering the Manifattura di Sesto Fiorentino, the first thing you notice is the showroom – where every current and recent Ginori 1735 collection is displayed, from the graphic lines of ‘Labirinto’ to the architectural geometry of ‘Catene’. A piece from Luke Edward Halls’ ‘Il Viaggio di Nettuno’ sits on one stand with its sea gods and seahorses painted in aqueous greens. Beside you, there are plates in deep azalea and amber, and vases in the carnation-strewn ‘Oriente Italiano’ pattern, first reinterpreted by Gio Ponti in 1923. Each piece is crafted just steps away in the Manifattura.

See the full feature now only in Schön! alive.

Holding three centuries of design decisions.
Inside the Voltone Archive, rows of numbered plaster moulds
dating back to 1735 serve as a reference for today’s designers.

Waiting in the white.
Whiteware rests between firings, porous and fragile after
its first pass through the kiln at 1,000 degrees.

left
Finding beauty in the broken.
Conceptual prototypes, original sketches and kiln-damaged pieces
serve as an active archive.
right
Tracking the geometric line.
An artisan hand-paints the sharp graphic architecture
of Gio Ponti’s iconic ‘Catene’ pattern.

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words. Gennaro Costanzo
photography. Gianluca Caruso