
cubes. Omar al Gurg
There are art and design fairs and then there is NOMAD. A boutique alternative to spawling exhibitions, the travelling showcase stands apart not just for its striking locations and exclusivity, but for the level of curation and the opportunities to make meaningful connections within a global community. It’s the place to be for those that are serious about contemporary art and collectible, cutting edge design.
The ninth Swiss edition took place in St Moritz last week, taking over Villa Beaulieu, a building that was formerly a home and then a clinic and benefits from panoramic views of the snow-covered Engadin Valley. St Moritz has become a flagship destination for NOMAD, and this was the second fair held at the villa, but the property has been completely renovated since the showcase was last there a year ago. While the venue is capacious, the experience feels incredibly intimate and immersive, with each exhibitor creating an enclosed and highly individual space. Forget fairs with endless rows of stands; here, walking into an installation feels like entering a private art gallery, boutique or very chic home.

left. Robilant+Voena, right. Rajan Bijlani
Scale is important to Co-founder and Director Nicolas Bellavance-Lecompte. There is a maximum of three fairs a year, he tells us, and usually no more than 40 or 50 exhibitors at each. The attendees are a community of international collectors, professionals and art and design enthusiasts who make up the the NOMAD Circle. Membership is by application only, although it is also possible to register and attend as a guest. Some visitors had travelled to Switzerland from other continents, and the exhibitors were likewise a global bunch. Leading galleries from across Europe, but also from New York, Cairo, São Paulo and Abu Dhabi, displayed pieces by artists and designers from locations as diverse as Greece, Madagascar and Korea.

Maisonjaune
Some of our favourites included Maisonjaune Studio from Paris, which curates vintage pieces alongside their own creations and works by other contemporary designers. Sorgin Gallery from San Sebastián in Spain showcases Modernist design from Brazil and contemporary pieces from Brazilian designers who are inspired by it. But you won’t just find art, furniture and product design at NOMAD. Jewellery forms another component and we were struck by Nikos Koulis Jewels. The young, Athens-based designer’s haute jewellery collection included highly articulated pieces inspired by the movement of dandelion seed heads when blown. But there wasn’t a single space at the fair that didn’t have something striking or covetable on show.

left. Yuta Segawa at Giorgio Armani/Unveiled, right. Craftica Gallery
As NOMAD’s official partner for the first time, Giorgio Armani joined the exhibitors with its Unveiled project, supporting artisans that perhaps don’t otherwise have access to galleries. Its installation ‘Through the Looking Glass’ was curated by Abby Bangser and incorporated key designs from Armani Casa alongside the work of two UK-based artists, both exploring function, scale and material tradition. Jane Crisp from Cambridge creates sculptural trugs inspired by time she spent living on boats. The London-based Japanese ceramicist Yuta Segawa makes miniature vessels with unique glazes, for which he’s developed around 1,000 recipes.

NOMAD Alpine Bistro by Silo
At NOMAD, even nourishment was curated in the form of a pop-up restaurant by pioneering chef Douglas McMaster. He brought the zero-waste philosophy championed at his Michelin starred London restaurant to the NOMAD Alpine Bistro by Silo but told us that this was Silo’s first venture into more bistro style cuisine. The emphasis was still on responsibly and locally sourced produce though and even the wine pairings were from Swiss vineyards. We sampled dishes such as Venison Terrine with mustard and pickles, Arctic Char Steak with poached glazed celeriac remoulade and fragrant herbs and Rum Baba with rhubarb and clotted cream. Read more about Silo and McMaster here.
The interior of the restaurant, meanwhile, was designed by architect Francesca Neri Antonello of FNA Concept. Taking cues from the menu, she created the alpine environment using natural texture, chromatic contrasts and collectible pieces selected in collaboration with Nilufar, ImperfettoLab and Volumnia.

Yellow Apartment
The fair was not confined to Villa Beaulieu alone, with several off-site activities arranged, such as visits to the Yellow Apartment. The perfectly preserved 1970 interior by Ico and Luisa Parisi, where everything bar the fridge and one light fitting is original, was used as a backdrop to celebrate the works of Rachele Bianchi and Riccardo Schweizer on their centenary and PostForma Ico pieces by Martino Gamper. The apartment itself was featured once in Casa Vogue in the ‘70s, but otherwise has had little public exposure, demonstrating the kind of hidden design and architectural gems that NOMAD has access to. The Circle was also invited to a series of talks at Giorgio Armani’s chalet in Engadin, where guests were free to explore the sleek and moody interiors, and to St Mortiz’s legendary, members only Dracula Club.
As well as the Circle, NOMAD offers a VIP membership, with early access to the showcase, invitations to special events and more.

Giorgio Armani/Unveiled
The next edition of NOMAD will take place in The Hamptons, USA from 25th-28th June. Find out more about NOMAD here.
photography. Ivan Erofeev
words. Huma Humayun