Schön! alive 2 | ebb and flow

Staircase in Villa Pliniana.
The hotel incorporates the original 16th Century palazio.
lartisien.com/hotel/il-sereno-hotel

On the sun-drenched eastern shore of Lake Como, serenity isn’t just a promise – it’s a philosophy. And at Il Sereno Lago di Como, part of the Sereno Hotels collection, founder Luis Contreras has crafted more than just a luxury retreat.

The historic Villa Pliniana, a 16th Century palazzo nestled among waterfalls and lush forest, offers a rare communion between architecture, nature and the senses. Whether it’s floating in silence at the lake’s edge, stepping into the scent of the gardens or immersing in high-fidelity soundscapes at the newly opened Listening Suite, every detail invites a pause.

In this conversation with Schön! alive, Contreras shares how Roman letters, Japanese jazz bars and the quiet drama of Lake Como shaped his vision – and how Il Sereno continues to evolve as a sanctuary of beauty, elemental wellness and deep listening.

View the full interview and feature now, only in Schön! alive.

Luis Contreras, owner of Il Sereno Lago di Como.
photography. Christian Oth

left
Local cuisine.
Guests can sample traditional dishes
in the nearby village of Torno.
right
View from Vila Pliniana.
From the restaurant to the rooms, Lake Como is
visible from every part of the hotel.

left
Darsena Listening Suite.
The world’s first suite created entirely
with the ‘art of listening’ in mind.
right
Il Sereno Lago di Como – Leading Hotels of the World.
Designed by award-winning architect Patricia Urquiola, the hotel features
local materials such as Pietra di Fossena and Ceppo Lombardo.

Signature Penthouse Suite.
Patricia Urquiola’s interiors and
furnishings were inspired by
post-war Italian glamour, Modernist
Italian designers and Como silks.

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interview. Ilaria Sponda
photography. Gianluca Caruso