Schön! 50 | usheheri

wearing COMME des GARÇONS, Junya Watanabe + Choke

Emily Rudd is constantly moving — not only physically, after completing a whirlwind international press tour, but also creatively and emotionally, as she continues to find her footing. At the heart of it all is ‘One Piece’, Netflix’s live-action adaptation of Eiichiro Oda’s iconic manga, brought to life in a way that feels immersive, expansive, and deeply emotional. For Rudd, who opens up about her portrayal of Nami for her Schön! 50 digital cover story, the experience has been both surreal and grounding. “It has the same feeling as at Christmas,” she says about the show’s release. “There’s the lead-up, then it happens… and you’re like, ‘Oh’. There’s a bit of a comedown.”

While the story centres around a legendary treasure hunt, it is far from a conventional pirate tale. “My experience with pirates was ‘Pirates of the Caribbean’ or ‘Muppet Treasure Island’,” Rudd laughs. But in this world, piracy takes on a different meaning because, “You realise that the ocean is something nobody can or should claim as their own. The adventurous spirit and sense of freedom: that’s the heart of our show.”

Read the full digital cover story now only in Schön! 50. 

top. COMME des GARÇONS
waistcoat. Junya Watanabe
hat. Choke
opposite
bodysuit. Intimissimi
skirt. Nyte
shoes. Balenciaga
necklaces. Stylist’s own

bodysuit. FETICO
tights. Stylist’s own

get your print copy of Schön! 50 or
download your favourite cover at the Schön! store.

or directly at amazon.
Schön! 50 Danna | Schön! 50 Hannah Waddingham | Schön! 50 Hair Nef | Schön! 50 Dior

This Schön! 50 digital cover story is produced by

photography. Yuji Watanabe
fashion. Ki Ukei
talent. Emily Rudd
casting. Emma Fleming
hair. Hirokazu Endo
make up. Tamayo Yamamoto
prop + flower styling. Mariyo Fukuda @ Evol
photography assistant. Taiga Inui
fashion assistant. Rhea
make up assistant. Misaki Oka
words. Sandy Aziz

This Schön! editorial is a photo story that explores the tension between the socially constructed self and the emotions concealed beneath it. Using portraiture as its central form, the series moves beyond conventional representation, presenting each model as both an outward performance and an inward condition. Through the pairing of full-body and close-up portraits, unchanged facial expressions become markers of consistency and restraint, while subtle gestures and atmosphere reveal suppressed emotions beneath the surface. Minimal visual intervention and controlled composition create a quiet yet emotionally charged space where identity appears both stable and fragmented. Rather than documenting individual character, PERSONA reflects on how social expectations shape self-presentation, inviting a reconsideration of authenticity, concealment, and the boundaries between public and private identity.

left to right
Pak wears
trousers. MIROKU
You wears
trousers. John Lawrence Sullivan
opposite
Jolien wears
top. Intimissimi
skirt. YOHEI OHNO
shoes. TOTEME
accessory. Stylist’s Own

Sota weas
full look. Mame Kurogouchi

Jolien wears
top. Intimissimi
skirt. YOHEI OHNO
shoes. TOTEME
accessory. Stylist’s Own
opposite
Tsugumi wears
dress. GANNI

You wears
jacket. TOTEME
trousers. John Lawrence Sullivan
shoes. Clarks Originals
opposite
Freesia wears
coat. Kanako Sakai
dress + shoes. Stylist’s Own
earrings. Tom Wood

Sota wears
trousers. Mame Kurogouchi
opposite
Freesia wears
top. TOTEME
earrings. Tom Wood

Tsugumi wears
coat. TOTEME
shoes. John Lawrence Sullivan
opposite
Jolien wears
jacket. MIROKU
top. Intimissimi
skirt. YOHEI OHNO

photography. Masashi Shimura
fashion. Sora Maeda
model. Freesia @ TOKYO REBELS, Jolien B @ Bravo Models Tokyo, Pak + Sota Nakagawa @ TOMORROW TOKYO, You @ MAGMA Model Management
hair. Shota Horide
make up. Yuki Suzuki
location. Tokyo

brantley harris wearing Louis Vuitton

This builder is off duty for Schön! 50. The story stars model Brantley Harris wearing Louis Vuitton for his digital cover story, presenting a minimalist, luxury-focused menswear editorial styled by Elise Sandvik and photographed Dennis Stenild, built around sharply tailored silhouettes and elevated contemporary styling.

See the entire editorial and read the full issue now only in Schön! 50.

all clothing. Tibi
shoes. AMI Paris
opposite
full look. Louis Vuitton

full look. Dior
opposite
full look. Hermès

full look. Bally

full look. Valentino

get your print copy of Schön! 50 or
download your favourite cover at the Schön! store.

or directly at amazon.
Schön! 50 Danna | Schön! 50 Hannah Waddingham | Schön! 50 Hair Nef | Schön! 50 Dior

This Schön! 50 digital cover story is produced by

photography. Dennis Stenild
fashion. Elise Sandvik @ The Wall Group
model. Brantley Harris @ ONE Management
grooming. Kenta Koda @ L’Atelier NYC using Oribe
production + casting. Sheri Chiu