Schön! 10 – more future please!

We’ve squeezed out the pips of 2010 for this 10th edition of Schön! Magazine, to bring you a fresh and juicy array of glistening talent. You’ll notice that we’ve dived into our dressing-up box to bring you an exclusive preview of the new shapes and silhouettes from the Spring fashion calendar. Inspired by our cover and accompanying shoot by Jannis Tsipoulanis ‘Mrs Indiana Jones’, Schön!’s dedicated team have picked up their bows and arrows to fire on target for the coming seasons ahead.Who better to appear in the first 2011 edition of Schön! than ……… the fearless Roisin Murphy? She lounges in luxury in Fulvio Maiani’s editorial. Recognised for her alternative take on stage outfits and a lifelong attachment to costume, she heralds this issue’s playful affair with clothes.

Let us cure your January blues with a first glimpse of Spring to lighten up these dim Winter days. Andrej Skok’s visionary styling in ‘The New Kids on the Block’ will get you warmed up. Inject colour into the dark with the extreme futurist layering in our ‘Escapism’ feature photographed by regular contributor Jannis Tsipoulanis’. And a first look at Spanish designer Amaya Arzuaga’s fantastic statement clothing will have you desiring a taste of them before the season is ripe.

This tenth issue profiles strong personalities in fashion who have been altering perceptions of the industry through their work. Including the woman behind international label H&M, Margareta Van Den Bosch, interviewed by our own Joao Paulo Nunes. Her pioneering collaborations have transformed the industry’s relationship with the high street. And as a regular contributor to Nick Knight’s SHOWstudio, fashion and celebrity manicurist Marian Newman’s career has carved the way for nail art to be appreciated alongside the regular hair and make-up mavens. Then there’s the couple behind new London-based design house with global aspirations, ‘Bunmi Koko’, who are pushing boundaries to provide a more diverse and richer fashion community, interviewed exclusively for Schön!

Continuing on our hunt for global talent, we’ve collected a passport’s worth of talent from the new face of half French, half Norwegian model Nils Butler to established Croatian artist Dimitrije Popovic. Read about Canadian ceramist France Goneau’s ‘Japon’ series and look to the East in Kyrre Wangen’s ‘Asiana’ shoot. Meanwhile blogger The Pessimiss takes a look at the health of South African fashion in ‘The Lay of the Land’ – where the outlook for this growing fashion destination sounds promising. Whilst traditionally the New Year is a time for others to reflect on the past, let Schön! whisk you into the months ahead looking forward to the new shapes, names and talent under the spotlight that you’ll need to know.

Happy 2011!





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