Neon Nights | Saint Laurent Presents #YSL10

Tapping into the rich urban culture of Tokyo, Saint Laurent has released a captivating visual trailer for their Winter 17 campaign. Led by Anthony Vaccarello and directed by Nathalie Canguilhem, the #YSL10 campaign features models wearing the designs of the Parisian house as they wander through a light-bathed Tokyo. Starring models Mica Argañaraz, Anja Rubik, Adut Akech, Dalibor Urosevic, and Paul Manniez, the campaign video brings out the night creatures.

A narrative winds its way through the Tokyo streets as the narrator recites Oscar Wilde’s Her Voice. More than an epic love affair  – as the poem hints at – there’s plenty of stolen glances, kisses, and tension to create a mysterious, sultry vibe. That allure perfectly falls in line with the clothes, from embracing in contrasting bombers and sleek leather jackets to strutting in metallic jumpsuits and accents. Straddle your bike and head into the neon depths of the city sphere with Saint Laurent.

Discover the Winter 2017 collection here.

by /

Tags: , , , , ,