Bringing Seoul style to an international audience, ROCKET X LUNCH defines a new era in design. With signature colour-block pieces, tongue-in-cheek humorous details, the identity of ROCKET X LUNCH is one that is both unique and carefree. Carving a niche in streetwear, bold patterns by South Korean design Jinwon Woo constitute the core of the collections, conferring identity and singularity to the wearer. With its four annual collections, showing both in Seoul Fashion Week and New York, ROCKET X LUNCH is bringing its playful take on contemporary culture to a global audience.
For this exclusive editorial The Disorder, ROCKET X LUNCH explores the internal conflicted situations of South Korea, with political changes and corruption of companies wreaking havoc through its social structures. Reflecting these paradigms, ROCKET X LUNCH twists and bends the boundaries of contemporary reality, combining retro influences with futuristic details. Tapping into retrospective influences, repetitions of silhouettes bring oversized and stripped down details to the collection, with predominant uses of velvets, corduroys, leathers, eco-furs and denims. Stocked in I.T, Zalora and AU PONT ROUGE, ROCKET X LUNCH brings you a balanced naivety that tackles present day reality through individuality.