
Puma x SAYSKY.
Puma and Copenhagen running label SAYSKY are challenging the idea that office hours should interfere with training schedules. Their third and final collaboration, ‘Back to Business,’ funnels corporate design codes straight into athletic apparel, applying clean lines and pinstripes to track-ready materials.
The collection arrives as the latest chapter in a partnership built around the increasingly broad culture of running. The creative union originally debuted in early 2025 with handwriting-graphic track trainers before releasing a second, community-focused autumn collection dedicated to race-day support networks later that year. “Running has evolved beyond sport,” says Conor Cashin, Puma’s Lead Product Line Manager. “It has become a culture, a community and a way people express who they are. With ‘Back to Business,’ we wanted to capture the mindset of runners who organise their lives around the miles that matter most.”

Puma x SAYSKY.

Puma x SAYSKY.
Two specialised footwear silhouettes lead the seasonal launch, balancing professional visual details with performance engineering. The Puma x SAYSKY Deviate Nitro Elite 4 covers competitive race days, using responsive carbon-fibre plating alongside nitrogen-infused cushioning to enhance stride efficiency. Meanwhile, daily training routines fall to the heavily cushioned MagMax Nitro 2, which relies on a thick midsole, an engineered knit upper and high-traction rubber outsoles for maximum impact protection. The race models feature dark, corporate tones accented with purple and blue detailing, while the max-cushion pairs incorporate bold lateral branding across the frame.
Minimalist Scandinavian aesthetics steer the accompanying clothing capsule, keeping the collection from looking overly corporate. Tailoring references inform breathable shirts, shorts and performance layers engineered to endure tough commutes and high-speed interval workouts. The campaign concept gets taken quite literally in Copenhagen on launch day, too. Puma and SAYSKY are staging the ‘Out of Office Relay’ on 20 August, transforming an office building into a running course that winds through lifts, stairwells and parking garages before ending with food, drinks and a celebration.

Puma x SAYSKY.
The Puma x SAYSKY ‘Back to Business’ collection launches globally on 20 August 2026 via Puma, SAYSKY and selected retailers. Find out more here.
photography. courtesy of Puma, SAYSKY
words. Gennaro Costanzo












