puma x madhappy | inactive activewear

Gillian Garcia.

Puma and Madhappy are officially back together. Marking the third chapter of their ongoing collaborative partnership, the global sportswear giant and the LA-based lifestyle brand have teamed up to channel a fiercely optimistic West Coast outlook into a collection of quintessentially Californian designs. Musing on the concept of ‘inactive activewear,’ the release celebrates recovery, comfort and mental wellbeing through elevated post-workout staples.

The visual energy of the collection is rooted directly in California’s natural landscape. Captured by photographer Gillian Garcia, the campaign stars Dutch model Yasmin Wijnaldum against the backdrop of the Pacific Ocean. The imagery heavily channels the nostalgia of 1990s fashion magazine editorials and the iconic, sun-bleached roadside billboards dotting the Pacific Coast Highway. A soothing palette of earthy neutrals mimics sandy coastal beaches, dust-trail hikes, and Malibu sunsets, giving the entire range a calm, understated and incredibly wearable feel.

Gillian Garcia.

At the heart of the drop, iconic Puma footwear silhouettes are reimagined through Madhappy’s distinct, handcrafted sensibility. The cult-favourite H-Street runner and a Madhappy-exclusive Speedcat Plus are subtly reworked with muted colourways and thoughtful detailing. The range also features a special-edition Puma Suede – a timeless street-style cultural symbol that remains true to its heritage while adopting Madhappy’s beloved signature stitch detailing and playful co-branding.

The apparel elevates standard loungewear with contemporary proportions, headlined by a cropped knitted T7 track jacket and matching flared trousers. Reworking Puma’s classic tracksuit legacy through a soft, texturally rich lens, these pieces effortlessly transition from post-gym cool to daily leisure wear.

Gillian Garcia.

Gillian Garcia.

The Puma x Madhappy collection, including the exclusive Speedcat Plus, launches on 28 August online and Madhappy stores. The full collection arrives on 5 September online, at Puma flagship stores and selected stockists.

Find out more here.

photography. courtesy of Gillian Garcia for Puma, Madhappy
words. Gennaro Costanzo