prada | the re-nylon 2026 campaign

 

Prada has used nylon since the seventies, treating it as a radical alternative to traditional luxury materials. Now, the Italian brand is returning to the water for its latest Re-Nylon campaign. Launched in 2019, the collection includes accessories and ready-to-wear built on a circular system. Plastic waste from landfills and the sea is purified and turned back into its original state. This process of depolymerisation and re-polymerisation creates a regenerated textile that can be recycled infinitely without losing any quality. Every piece in the range uses this 100% recycled fibre, proving that virgin plastic is no longer necessary for high-end production.

Avengers buddies Benedict Cumberbatch and Letitia Wright have joined the project for a series of documentary episodes produced with National Geographic CreativeWorks. The first episode, ‘Stewards of the Ocean: Japan,’ follows Cumberbatch to the Izu Peninsula to meet the Sakana-kun Exploration Team. A second film features Wright in Oahu, Hawaii, exploring how local communities are protecting marine ecosystems. These films treat the ocean as a protagonist, showing how human action has a direct impact on the health of the sea. By focusing on education and scientific research, the brand is looking towards a future where the preservation of the planet is a shared responsibility.

 

The collection includes a wide variety of pieces that carry the signature black nylon look. Padded parkas and oversized raincoats sit alongside the signature triangular-logo backpacks and cross-body bags that defined the brand in the nineties. There are also tailored trousers, pleated skirts and bucket hats that all use the same regenerated material.

A portion of the proceeds from every purchase goes directly to Sea Beyond, a project run with the Intergovernmental Oceanographic Commission of Unesco. This initiative focuses on the power of knowledge, teaching ocean literacy to over 35,000 students globally. Projects like the Kindergarten of the Lagoon in Venice help younger generations connect with their local environment. Prada has also trained its 14,000 employees in these principles, using VR content to show the reality of marine life. These efforts suggest that the most valuable thing a brand can produce right now is a genuine understanding of our impact on the earth.

Discover the campaign here.

photography. courtesy of Prada
words. Gennaro Costanzo