
Prada Uomo, Prada Galleria Vittorio Emanuele II.
Right after Milan Fashion Week, Prada is reclaiming its historic Milanese birthplace with a monumental eight-storey takeover inside the Galleria Vittorio Emanuele II, christened simply ‘Prada Galleria’. Uniting retail, historic café culture, contemporary art and deep archival heritage under one glass-domed roof, the project expands upon the 19th-century shopping arcade where Fratelli Prada first opened its doors in 1913.
Guided by Miuccia Prada, the complex links both flanks of the arcade’s central octagon through a newly constructed subterranean passage. Dubbed the ‘Passaggio Segreto’, the underground tunnel physically joins the expanded Prada Donna and Uomo boutiques, operating as a hidden gallery filled with archival specimens and early design experiments. Below street level, the expanded women’s store nearly doubles its display space, housing travel, beauty and home collections alongside restored period murals.

Marchesi 1824, Prada Galleria Vittorio Emanuele II.

Pradasphere, Prada Galleria Vittorio Emanuele II.

Pradasphere, Prada Galleria Vittorio Emanuele II.
Above the retail floors, visitors can pause for espresso and pastries at Marchesi 1824, Milan’s iconic historic pasticceria, before ascending to the piano nobile. Here, ‘Pradasphere’ debuts as the brand’s first permanent museum-scale exhibition. Having previously toured London, Hong Kong and Shanghai, the archive now settles permanently in Milan, gathering over a century’s worth of garments, architectural scale models and film collaborations into a living timeline.
Ascending into the upper levels shifts the mood toward private hospitality and bespoke commerce. The second floor houses the ‘Studio’, an appointment-only space designed for tailored fittings, which opens directly into the ‘Appartamento’. Designed to mirror an opulent 18th-century residence, the invitation-only space showcases an exhibition curated by German photographer Andreas Gursky, setting contemporary art against antique Italian furniture and views of the arcade’s monumental mosaics. Crowning the entire complex at roof level, the ‘Osservatorio Fondazione Prada’ serves as an open research lab dedicated to visual culture and digital media, currently hosting ‘The Island’, a solo exhibition by artist Hito Steyerl.

Prada Donna, Prada Galleria Vittorio Emanuele II.

Osservatorio Fondazione Prada.

Osservatorio Fondazione Prada, ‘The Island’, solo exhibition by Hito Steyerl.
Prada views the house’s past as “an accumulation of ideas bound by intuition, collaboration and intellectual exchange,” and Prada Galleria brings that exact philosophy to life. Find out more here.
photography. courtesy of Prada
words. Gennaro Costanzo






































































































































































































































































































