POAN | discover the new “bacchus” collection and redeem a special gift


The last time we connected with POAN, the streets of London became a Wild West playground for “The End,” a collection influenced by the cowboy history of the American South. In their latest collection, we’ve gone from the playground to the underground, exploring the dismally provocative world of Arthur Schnitzler’s Dream Novel through both fashion and film. POAN‘s new collection, named “Bacchus,” is available now — and we’ve got a special discount for Schön! readers. Stick around until the end to find out more.

“Bacchus” places us somewhere between reality and dream. As we linger in suspended animation, characters emerge who threaten us with our own desires. Love, lust, fear, and temptation all interplay in front of our protagonist, who explores this house of pleasure with unnerving ease.

Evening-wear emerges as the focal point of “Bacchus”, offering a series of looks as elegant as they are mysterious. Underneath the surface of these refined pieces, however, rests something more sultry, referencing bondage-attire and other fetish-wear.

The pieces composing “Bacchus” are sustainably made with the attention and care that we’ve come to expect from POAN. The accompanying film also reveals a new addition to the POAN repertoire: their new German shepherd print, which comes in soft cotton-velvet and is featured on several signature androgynous shapes. All considered, “Bacchus” is diverse and endlessly fascinating — and for a limited time, Schön! readers can get an exclusive discount.

When you log on to the POAN online store, entering SCHON20 at check-out will earn you 20% off. If in-person shopping is more your style, don’t worry — you can also redeem this offer at POAN’s Soho Square Shop in London. No matter how you shop, you have to act fast — Schön! readers can only enjoy this special discount for the next 72 hours. Go to the POAN website now to see the full collection and to take advantage of this offer.

To round off the collection, POAN is also selling the stunning silver mask featured in the campaign. The one-off piece was handcrafted by artist Benjamin Kustow between POAN’s London headquarters and Kustow’s own jewellery studio in the city — and, now, it could be yours.


Discover more about POAN on its websiteFacebook and Instagram.

director. Barnabas Wilhelm
creative director. Georg Weissacher
dop. Sebastian Cort
edit + grade. Josiah Newbolt
photography. Gabor Szantai
music. Wolfram Amadeus
st. sebastian. Leebo Freeman
wife. Alice Rausch
temptress. Paulina de Lanes
tempter. Amadou Diop
bouncer. Scott Adams
production manager. Benedikt Sittler
focus puller. Mark Gee
2nd ac. Billy Askew
gaffer. Peter Bishop
spark. Sam Baker
drone operator. Murray Ferguson
party act1. Fiona Ferguson
party act2. Nina Shall
party act3. Sophia Schroeder
party act4. Benedikt Sittler
party act5. Mark Hampton
hair. Mark Hampton
make up. Quelle Bester
production assistants. Georg Ghon + Robert Ramsauer
location. Holmwood Kingston

special Thanks to Robert Ramsauer
very special thanks to Mark + Fiona Ferguson

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