This Schön! editorial is a photo story that explores the tension between the socially constructed self and the emotions concealed beneath it. Using portraiture as its central form, the series moves beyond conventional representation, presenting each model as both an outward performance and an inward condition. Through the pairing of full-body and close-up portraits, unchanged facial expressions become markers of consistency and restraint, while subtle gestures and atmosphere reveal suppressed emotions beneath the surface. Minimal visual intervention and controlled composition create a quiet yet emotionally charged space where identity appears both stable and fragmented. Rather than documenting individual character, PERSONA reflects on how social expectations shape self-presentation, inviting a reconsideration of authenticity, concealment, and the boundaries between public and private identity.
left to right
Pak wears
trousers. MIROKU
You wears
trousers. John Lawrence Sullivan
opposite
Jolien wears
top. Intimissimi
skirt. YOHEI OHNO
shoes. TOTEME
accessory. Stylist’s Own
Sota weas
full look. Mame Kurogouchi
Jolien wears
top. Intimissimi
skirt. YOHEI OHNO
shoes. TOTEME
accessory. Stylist’s Own
opposite
Tsugumi wears
dress. GANNI
You wears
jacket. TOTEME
trousers. John Lawrence Sullivan
shoes. Clarks Originals
opposite
Freesia wears
coat. Kanako Sakai
dress + shoes. Stylist’s Own
earrings. Tom Wood
Sota wears
trousers. Mame Kurogouchi
opposite
Freesia wears
top. TOTEME
earrings. Tom Wood
Tsugumi wears
coat. TOTEME
shoes. John Lawrence Sullivan
opposite
Jolien wears
jacket. MIROKU
top. Intimissimi
skirt. YOHEI OHNO
photography. Masashi Shimura
fashion. Sora Maeda
model. Freesia @ TOKYO REBELS, Jolien B @ Bravo Models Tokyo, Pak + Sota Nakagawa @ TOMORROW TOKYO, You @ MAGMA Model Management
hair. Shota Horide
make up. Yuki Suzuki
location. Tokyo
