Since moving from Pune, India to New York City a few months back, one thing that has not been impressing up and comer Natasha Ramachandran: NYC weather. Good news for Natasha, Winter vortices and mid-April dustings seem to — fingers crossed — be a thing of the past (until next Winter, but let’s not delve).
Having just celebrated her birthday last week, the newly minted New Yorker is experiencing widespread popularity since walking for Zimmermann and Misha Nonoo during Fall Fashion Week, her first time in the States. And just what was on her birthday wish-list? A Balmain jacket and Haider Ackermann pants. DSquared2 and Viktor & Rolf also made the request list.
Best described as elegantly boyish, Ramachandran began her modeling career after winning a local beauty pageant in Hyderabad in Andhra Pradesh, India. From there, she landed on the runway at Lakme Fashion Week in Mumbai before Next Agency swept her up and brought her Stateside. In addition to her modeling, she graduated from the National Institute of Fashion Technology with a degree she hopes to one day utilize in Fashion PR/Marketing.
Schön! chats with Natasha Ramachandran below.
How did you end up in New York as a model?
I work with Next Agency and they wanted me to come to New York to see how I fit in the city. It’s a new market for me so it’s definitely an experiment on both sides. But I’m happy that I’m in New York since it is one of the fashion capitals of the world!
How long have you been here? And what are some of your most and least favorite things about living and working in New York City?
I got to New York, probably less than two months ago. I can tell you the worst – it’s the weather! It’s really hard to work in this weather because I am traveling around the city for castings and sometimes you are not on your best look when meeting clients. But when the weather clears up, it is really nice to walk around the city. There’s a lot of diversity which just catches your eyes! Downtown is completely different from midtown, which is also different from uptown. It’s very diverse!
What is the biggest difference between New York and your home? At least for work?
Workwise, it is different for Fashion Week. In New York, you have casting calls for every designer but back in India, you audition for it once and pass, then you do the entire Fashion Week! Otherwise, it’s very similar – a lot of casting calls.
So I’ve read you want to work in fashion, in a more corporate sense?
Yeah! I got my degree in fashion designs, but I do not want to enter into the mainstream designing. So later on, I want to get into marketing aspect of a fashion house. So I guess that’s my plan, for now.
What was your favorite subject in school?
Social studies and English, probably just because I ended up getting high grades in these subjects than others (laughs).
Do you like to read? What are your favorite books?
I do a lot of reading. But once I got into college, I had to put down leisure books because I got really busy focusing on my schoolwork. But I still did read a lot while studying!
Words / Evan Ross Katz
This Schön! online exclusive editorial was produced by
Photography / Marco Torres
Fashion / Seymour Glass
Talent / Natasha Ramachandran @ NEXT
Make Up / Tracy Crystal @ NEXT Artists
Hair / Julia Kim
Studio / Shio Studio
Fashion Assistants / Harry Kim & Nyle Fisher
For more incredible editorials check out the latest issue of Schön! Magazine
Click the below links to view the newest Schön! Magazine
Schön! in glossy print
Download Schön! the eBook
Schön! on the Apple Newsstand
Schön! on Google Play
Schön! on other Tablet & Mobile device
Read Schön! online