Unlike many of the established old London hotels steeped in history and tradition, ME London in Aldwych, opened in 2013, seems to revel in its status as the new kid on the block. London is world renowned for its luxury hotels yet the contemporary and state of the art, ME London truly is a cut above the rest. Situated close to theatres, shopping, nightlife and bars, the hotel takes full advantage of its prime position within one of the most cosmopolitan cities in the world, providing both an oasis for guests and adding to London’s famous nightlife within its two restaurants, rooftop bar and two lounges.
The ME London is situated on the ground previously occupied by the Gaiety theatre which was damaged during WWII, torn down and turned into an office block in the 1960s. The modern building was purchased by Meliá who recruited world famous architects, Foster and Partners to design the hotel. The result is something quite spectacular. State of the art technology, immaculate finishes and unsurpassed luxury come standard. The hotel embraces darkness, with black lifts, black reception, black corridors and black foyers giving the whole hotel an almost space age ambience. That is until you reach the rooms which could not be more in contrast. Finished in pale leather and taking full advantage of the natural light, large panoramic windows look over Trafalgar Square, the Thames, Battersea Power Station and the thriving theatre district of Covent Garden.
Perhaps the most luxurious aspect of ME London is not its contemporary features and design but its “aura”. Each guest’s stay is orchestrated by the Aura Manager whose job description sits somewhere between concierge and the person responsible for maintaining the ambience of the place. Catering to the bespoke needs of each guest, the mantra of the hotel seems to scream, it’s all about ME. General Manager, Guillame Marly who has over 20 years experience in the luxury hotel industry, believes that it is ME London’s attention to the individual needs of the guests that sets it apart from other hotels, “power is now in the hands of our guests, which is the way it should be.” Certainly websites like Trip Advisor have given hotel guests a forum to voice their concerns alongside accolades, a development which has had an enormous impact on the hotel industry. As far as for the future of ME London, Guillaume Marly has big plans. The next phase will focus on injecting “warmth into room décor” and ensuring that the packaging of services for guests is like “unwrapping a gift”. Although the hotel is already the epitome of modern luxury, the idea of further improvements is exciting. To use the brand’s own motto, “ME, it becomes you.”
The ME London is situated at 336-337 The Strand, London WC2R 1HA. Rooms start at £384.
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Words / Caitlin Donaldson