louis vuitton hotel | a mayfair monogram takeover

Alex Upton.

Finally, a Mayfair hotel where you don’t have to worry about the mini-bar charges – mostly because they won’t actually let you sleep over.

At 28 Berkeley Square, the Louis Vuitton Hotel has staged a takeover of a grand London townhouse, transforming it into a layered odyssey through 130 years of the monogram’s reign. London has always been the brand’s favourite ‘home away from home’; it was the site of Georges-Louis Vuitton’s first shop outside Paris in 1885, making this temporary residency feel like a long-overdue homecoming. Guests are greeted by a lobby dedicated to the iconic Keepall, where the 1930s spirit of travel takes flight – no boarding pass or luggage rack required.

Annabel Elston.

Ascending to the first floor, Café Alma blends the geometric, sharp edges of Art Deco with the chic allure of the Place de l’Alma. Here, champagne accompanies British patisseries during afternoon tea, while a two-course luncheon provides a seasonal sanctuary for those ‘exhausted’ by the sheer luxury of it all. For the non-committal, Monogram Moments allow for a spontaneous coffee and a quick soak in the brand’s history without the need for a formal reservation.

The second floor leans into the mid-century obsession with rapid transit in the Speedy Room – likely the only hotel suite in Mayfair where you’d rather steal the decor than jump on the bed. Next door, the P9 Safe Room glitters in metallic gold, housing Pharrell Williams’ latest vision. Each vault-dwelling bag required 180 individual steps to complete, reflecting a level of craftsmanship that remains central to the label.

Annabel Elston.

 

At the top of the house, the Neverfull Gym pokes fun at its own physics; mirrored racks highlight the fact that a bag weighing less than a kilogram can famously carry a hundred. If you prefer your heavy lifting in liquid form, head to the basement. Bar Noé is a champagne haunt inspired by a 1932 design request for a bucket bag built specifically to transport five bottles of bubbles – four standing and one tucked cheekily upside down in the middle.

As the sun sets, weekend DJs turn the townhouse into the ultimate Mayfair destination. Devoted collectors can even drop their own leather goods at the care area for a ‘spa day’ to ensure they last another century. With exclusive patches and hot-stamping services found nowhere else on Earth, the residency is a rare bird. Better move fast as the doors stay open until late June, marking a brief, brilliant chapter in London’s love affair with the LV monogram.

Annabel Elston.

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photography. courtesy of Alex Upton, Annabel Elston
words. Gennaro Costanzo