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louis vuitton cruise 2026 | avignon

Louis Vuitton is set to make fashion history once again. The house’s Cruise 2026 show will take place on May 22nd at the Palais des Papes in Avignon, bringing fashion into one of France’s most historic settings (and UNESCO World Heritage site). Built in the 14th century, the Gothic landmark is normally better known for hosting the annual Festival d’Avignon — but this spring, it becomes the backdrop for Nicolas Ghesquière’s latest collection.

Since taking the helm in 2013, Ghesquière has turned the Cruise calendar into a kind of architectural world tour. Past shows have unfolded at John Lautner’s futuristic Bob Hope House in Palm Springs (2015), Oscar Niemeyer’s MAC in Niterói (2017), the Miho Museum near Kyoto (2018), the TWA Flight Center in New York (2019), and the Salk Institute in California (2023) — each one chosen for its distinct atmosphere and cultural significance.

Louis Vuitton is also contributing to the preservation of the site. Ahead of the show, the house will help fund a new lighting project for the Palais des Papes and the surrounding square, including the cathedral and nearby historic buildings.

The Cruise 2026 collection will be revealed on 22 May and streamed live from Avignon, arriving in boutiques from November 2025.

Watch the livestream on Schön! at 9pm (CET).