Launching on October 16, 2025, H&M introduces its latest designer partnership with acclaimed Mexican fashion talent Lorena Saravia. This exclusive collection reflects Saravia’s signature aesthetic — modern, empowering, and deeply rooted in her heritage. “When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman,” explains Saravia. “Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered.”
Drawing inspiration from her cultural background and personal story, Saravia presents a 29-piece collection that merges strength with elegance. Structured staples, such as her sought-after denim jacket and denim chaps, sit alongside flowing eveningwear, including draped blouses and open-back gowns. The designs channel urban versatility while paying homage to Mexico through rugged workwear fabrics, artisanal-inspired details, and cowboy boots. The colour palette, infused with desert tones, further underscores the poetic connection to the land. Accessories enrich the collection with meaningful details. Earrings and buttons take inspiration from Saravia’s grandmother’s lion earrings, while cowboy boots in brown suede, a wide-brimmed hat, and a decorative belt highlight the designer’s distinctive touch.
“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own,” says Ann-Sofie Johansson, Creative Advisor at H&M. “Overall, there is a beautiful connection to the land, blended with contemporary elegance.”
The Lorena Saravia x H&M collection will be available starting October 16, 2025, online at hm.com and in select stores worldwide.
