looking for a new era

“The modelling profession is often seen as simple or superficial, yet it often conceals far more complex journeys,” explains director Leo Servant for this Schön! visual. “Many models lead a double life, balancing fashion with other passions or careers. Far from clashing, these worlds actually enrich one another. It’s a demanding balance — but far more interesting than one might think.”

This Schön! visual has been produced by

direction. Leo Servant
fashion. Celia Stern
models. Hortense Majou + Laure Bourdeau
hair. Pol Guarn
make up. Margot Brunet
director of photography. Paul Godeau
color grading. Timothé Poirel
gaffer. Quentin Play
1st ac. Clément Petit
productrice. Marine Dubois
pa. Guillemette
special thanks. Arnaud Friederich + Théo Browneyes

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Schön! 49 | wheel of fortune

dress. Etro
shirt + armbands. Blumarine
boots. Christian Louboutin
opposite
full look. Valentino

Turn it. Spin it. Begin again. In the endless rotation of life, we reinvent. For Schön! 49, we roll the wheel and see where our fortune might land — photography by Michelle Helena Janssen emphasises reinvention through transformation, with lucky model Aweng Chuol wearing looks from Etro, Valentino, Gucci and others, all styled by Patrick Clark. Make up for the editorial is by Lisa Legrand with hair by stylist Miwa Moroki. With set design by Hélène Helleu, the wheel of fortune motif shows constant evolution and renewal — showing that to be alive is to evolve, again and again, under fortune’s watchful wheel.

View the full cover story and editorial in Schön! 49.

full look. Gucci

dress. Jil Sander
boots. Christian Louboutin
opposite
full look. Prada

Get your print copy of Schön! 49 at Amazon Globally, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium, Amazon Sweden and the UK Schön! store.

Download your favourite cover now at the Schön! store.

This Schön! 49 editorial is produced by

photography. Michelle Helena Janssen
creative direction + fashion. Patrick Clark
model. Aweng Chuol @ IMG NY
casting. Jean-Marc Mondelet
hair. Miwa Moroki @ The Tag Agency using Color Wow
make up. Lisa Legrand @ Airport Agency
set design. Hélène Helleu
lighting. Cassian Gray
fashion assistant. Ambre Amagat
set design assistants. Elise Siegwald, Julia Durand, Pierre Simon + Lucas Farina
production. Patrick Clark @ Schön! Studio
studio. Les Studios Français

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Schön! 49 | la visite | louis vuitton

full look. Louis Vuitton

Reinvention transforms into renewal as Louis Vuitton’s symbols are reimagined through a peephole perspective in this Schön! 49 digital cover story. With Nicolas Ghesquière’s A/W 2025 collection, tradition meets innovation. Through this editorial, Schön! explores the maison’s iconic codes with a refreshed outlook, marking the beginning of a new chapter in the Louis Vuitton narrative.

The editorial is lensed by Julius Bohlin with fashion and creative direction by Patrick Clark with models Amiru, Miriam, and Polly wearing Louis Vuitton. Hair is by stylist Leslie Thibaud with make up by artist Tiina Roivainen.

View the full cover story, featuring Louis Vuitton, in Schön! 49.

full look. Louis Vuitton

La Beauté Louis Vuitton
LV Rouge Lipstick in 406 Fearless Night
LV Ombres Eyeshadow Palette in 896 Monogram Rouge
opposite
full look. Louis Vuitton

full look. Louis Vuitton

Download your favourite cover now at the Schön! store.

This Schön! 49 digital cover story is produced by

photography. Julius Bohlin
fashion + creative direction. Patrick Clark
models. Amiru, Miriam + Polly @ Premium Models wearing Louis Vuitton
hair. Leslie Thibaud @ Airport
make up. Tiina Roivainen @ Airport using La Beauté Louis Vuitton
photography assistant. Tokio Okada
fashion assistant. Gwen Morant
location. Perspektiv Studio
special thanks. The Team @ Louis Vuitton

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Schön! 49 | sonja weißer in Miu Miu

full look. Miu Miu

Sonja Weißer is captivating audiences with her charisma, both on screen and on stage. With the upcoming release of two series, a film festival screening and more, the odds for 2025 are decidedly in this rising star’s favour. “In drama, you can play pure love in one scene and the most broken version of a person in the next,” Weißer explains, wearing Miu Miu for her Schön! 49 digital cover story. “This intensity is what interests me most about people – their emotions and their extremes. I love extremes. I’m a little bit of an adrenaline junkie.”

Explore Sonja Weißer‘s digital cover story now, only in Schön! 49.

Download your favourite cover now at the Schön! store.

This Schön! 49 digital cover story is produced by

photography. Sarah Willmeroth @ TAKE
fashion. Natalia Wierzbicka
talent. Sonja Weißer wearing Miu Miu
hair + make up. Eva Herbohn using MAC Cosmetics
location. Brandenburg
words. Raegan Rubin

looking for a new era

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