le damier de louis vuitton | new creations

Julien Martinez Leclerc for Chanel.

If whimsy winter is on your list of preferences for the season, Chanel has provided the ultimate blueprint for the slopes. Marking Matthieu Blazy’s first interpretation of ‘Coco Neige’, the 2026 campaign brings the Maison’s signature tweeds and accessories into a wardrobe designed for fun winter adventures. Photographed by Julien Martinez Leclerc, the images star Elodie Guipaud, Feng Jiao Long and Lia Marie Mielke in a winter wardrobe that treats the ski slopes as an excellent excuse for dressing up, with a playful retro streak running through the alpine looks.

Bright red leads the way, appearing in a red-and-white ski ensemble with contrasting blue stripes, while graphic checks and two-tone knits bring a little après-ski nostalgia to the mountains. There is also a red-and-white tweed jacket paired with a skirt, oversized shearling hats and a quilted black shoulder flap bag. Elsewhere, a black-and-ecru checked coat is teamed with a long scarf featuring colourful penguins, while a red cardigan, black skirt and fluffy cream mittens offer a slightly more relaxed take on winter dressing.

Julien Martinez Leclerc for Chanel.

Julien Martinez Leclerc for Chanel.

The accessories deserve a run of their own, introducing the collection’s most lighthearted surprises. Shield sunglasses in bold red, blue and black give the collection a futuristic ski-lift attitude, while shearling-lined mules inspired by men’s loafers bring a touch of après-ski mischief to footwear. Fur hats, playful penguin-shaped earrings and bags in everything from quilted technical nylon to fluffy shearling add to the mix, with the double-C logo appearing across hats, bowling and shopping bags, scarves and mittens. A very popular piece is a plush, two-tone penguin clutch featuring a bright orange beak, a classic leather-interwoven chain strap and the golden interlocking double-C emblem as its eyes.

Designed to move between the mountains and the city, the collection pairs ski jackets and suits with relaxed proportions, denim, jersey, wool and cashmere. The familiar Chanel palette of black, white and beige gets interrupted by vivid blues, yellows and reds, while the penguins and polar bears dotted throughout the collection give the whole affair a welcome sense of humour. After all, the weather may be unforgiving, but there is no reason your outfit should be dull.

Julien Martinez Leclerc for Chanel.

Julien Martinez Leclerc for Chanel.

Julien Martinez Leclerc for Chanel.

The Chanel Coco Neige 2026 collection launches in boutiques on 21 October, just in time to plan an extremely fashionable escape to the mountains. Discover more here.

photography. courtesy of Julien Martinez Leclerc for Chanel
words. Gennaro Costanzo

Jude Bellingham, Arda Güler, Aurélien Tchouaméni, Carlos Espí, Eduardo Camavinga and Yan Diomandé for Louis Vuitton.

The Champions League comes with enough pressure without having to worry about the airport outfit. Louis Vuitton has that part covered for Real Madrid, returning for a second season with a refreshed off-duty wardrobe for the club’s men’s and women’s football teams and men’s basketball squad. Designed by the House’s Men’s Studio under Pharrell Williams, the new additions bring a little Monogram to the team bus, a cashmere coat to the touchline-adjacent itinerary and a reversible jacket that makes packing decisions fairly easier.

Naturally, these particular look variations are reserved exclusively for Real Madrid players and club representatives, with a campaign roster featuring Jude Bellingham, Arda Güler, Aurélien Tchouaméni, Carlos Espí, Eduardo Camavinga and Yan Diomandé among the athletes pictured in the house’s teamwear.

Taking its cues from Louis Vuitton’s Trunk collection, launched earlier this February, the updated Formal Travel wardrobe is where the fun begins. A new navy nylon jacket can be worn two ways, revealing an all-over Monogram when turned inside out, while the exterior keeps things more understated with an embroidered Real Madrid crest and an embossed leather Vuitton signature on the pocket. Even the inside of a jacket gets the VIP treatment with a personalised label inside carrying both the club’s and the House’s signatures.

Jude Bellingham, Arda Güler and Aurélien Tchouaméni for Louis Vuitton.

Yan Diomandé and Marc Cucurella for Louis Vuitton.

There is a new navy sweater, too, with a contrasting leather Vuitton signature across the chest and the Real Madrid crest embroidered on the back. The beige polo replaces last season’s navy version, adding another colour to the rotation, with an embossed LV signature at the hem and the club crest on the front. Accessories have also received attention, including a reversible LV Dimension and Frog belt in leather and Monogram canvas, plus a streamlined navy cap with tonal Louis Vuitton embroidery. Away-game dressing, it seems, is all about the details.

For more formal appearances, the existing tailored suit stays put, joined by a new blue shirt with subtle white stripes and the beige polo for a less traditional take on the look. The standout addition is a cashmere coat from Louis Vuitton’s permanent collection, complete with a removable Monogram scarf that attaches to the collar with a button. The Real Madrid crest and embossed leather LV signature appear on the exterior, while the lining features Monogram detailing and a personalised label bearing both brands’ names alongside each player’s initials.

The leather goods bring another reason to look twice, with the Mon Monogram personalisation service marking the 130th anniversary of Louis Vuitton’s iconic pattern. While the bespoke player gear won’t hit public retail shelves, clients can purchase classic items like the Keepall and Horizon in stores to customise them via the service. The partnership first began in 2025, extending the French House’s long-standing relationship with elite sport beyond its celebrated Trophy Trunks and into the wardrobes of the athletes themselves.

Discover the Louis Vuitton Real Madrid collection here.

photography. courtesy of Louis Vuitton
words. Gennaro Costanzo

Megan Thee Stallion by Jack Bridgland for Gymshark.

Megan Thee Stallion has never been one to skip leg day, and now she’s bringing her ‘Hot Girl’ philosophy to the gym floor. The three-time Grammy Award winner has joined Gymshark as the activewear brand’s first-ever celebrity ambassador, fronting a new global campaign titled ‘Megan Does Gym’ that puts her own training routine, discipline and confidence centre stage. Consider it a new chapter for Thee Hot Girl Coach, with fewer microphones and a lot more dumbbells.

Shot by Jack Bridgland, the campaign sees Megan working out alongside women from Gymshark’s network, lifting weights and flexing muscles while looking flawless in their gym wear. The partnership forms part of the brand’s ‘We Do Gym’ platform, encouraging its community — including Megan’s famously devoted Hotties — to find a fitness routine that works for them and keep showing up, even when motivation decides to take the day off.

Megan’s own approach moves between Pilates, HIIT and weight training, with medicine ball exercises, squats and donkey kicks all part of the mix. The latter have earned her own name: ‘Stallion Kicks’. “Fitness has become such an important part of my life, so I’m really excited to partner with Gymshark,” she says. “I’m a big believer that working out has a powerful impact on your physical and mental health and it’s just one of the best forms of self-love and building confidence.”

Megan Thee Stallion by Jack Bridgland for Gymshark.

Megan Thee Stallion by Jack Bridgland for Gymshark.

For Gymshark, the partnership reflects a wider shift in how women are approaching fitness, with strength training gaining particular interest and more women making the weight room their own. “Championing strong women has been part of Gymshark’s DNA since day one — not just physical strength, but the confidence to be completely yourself,” says Carly Natalizia, the brand’s Chief Commercial Officer. “Megan embodies that better than almost anyone we could imagine. She is living proof of something we’ve believed since the beginning: that confidence is built.”

The multi-year collaboration will roll out across Gymshark’s digital platforms, retail spaces and outdoor advertising, alongside a dedicated shopping experience featuring the campaign looks and Megan’s own Gymshark favourites.

Find out more here.

photography. courtesy of Jack Bridgland for Gymshark
words. Gennaro Costanzo