In a svelte and elegant tribute to classic eyewear, Kirk & Kirk have launched their new glasses collection, titled Kaleidoscope. Characterised by a long family history in optics, with Sidney and Percy Kirk opening their first London shop in 1919, the Kirk dynasty continues to excel in eyewear. Keeping in line with the innovative approach that the Kirk forefathers pioneered, Kaleidoscope is a dapper and colourful tribute to Kalos, the Greek god of beauty. This is the perfect cue for a unique colour palette, which taps brilliantly into current colour blocking trends: hand-made in France, the bright collection of frames is crafted in signature Italian acrylic.
A delectable selection of eight shapes in nine colours constitutes the Kirk & Kirk collection, seamlessly merging unique styles with inimitable flair. Aqua, coral, cranberry and a multitude of colour combination set the gaze alight in the Kaleidoscope collection. Acrylic is the material of choice, not only for its refined finish that surpasses the polish that glass produces, but also for its advantageous weight, which is up to two thirds less than the conventional acetate frames.
Never ones to be behind in technical progress, the Kirk family were in fact among the first to courier spectacles across London by motorbike, in the hustle and bustle of the city’s 1920s streets. Jason and Karen Kirk rekindled the family’s passion for style and immaculate service in the 2000s, delving into the history that made the reputation and success of previous generations. Gaining global favour from young and older generations alike, the frames have garnered themselves prime support, with names of the likes of Sharon Stone, Fat Boy Slim, Morrissey and Elton John all donning the specs.
While the specific combination of technical requirements and style choices differentiate eyewear from other accessories, Kirk & Kirk remain unphased by the challenges this poses. “We have spent much of this year listening to opticians to assess what would improve their business,” explains Jason Kirk. “The majority want a collection that makes their store unique and allows them to stand out.”
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