
Held across the entire city of Copenhagen, 3daysofdesign returns this June for its 12th edition, featuring hundreds of exhibitions, product launches, talks, and events. Under the theme KEEP IT REAL, the festival unfolds across eight thematic districts, each offering a unique perspective on contemporary design. Unlike traditional trade fairs, 3daysofdesign is embedded in the urban fabric – events take place throughout the city in showrooms, galleries, cultural institutions, and distinctive architectural spaces, encouraging walkability, exploration, and unexpected encounters.
Now recognized as Denmark’s leading annual design festival, 3daysofdesign has grown significantly since its beginnings in 2013. What started as a small initiative by a handful of local furniture brands seeking to create an informal platform during a quiet period in the design calendar has since evolved into a global design destination.
In conversation with Schön! alive, Festival Director Signe Byrdal Terenziani reflects on the conditions that have shaped this unique event, one rooted in authenticity, human connection, and well-crafted design.

In a moment when abstraction seems to dominate conversations and practices across the Western art and design industries, choosing to KEEP IT REAL feels like a necessary countercurrent. It grounds us, reconnects us to what truly matters. What have you observed in the current design landscape that led you to choose this theme as the thread for 3daysofdesign 2025?
You definitely hit the point of what we want to express through the realness concept, informing this year’s festival. In a time of abstraction and noise, it’s more important than ever to create space for design that invites reflection, care, and connection. We’re living in a time saturated with information, opinions, and endless options. In this context, reflecting on what genuinely matters is essential to navigate a world increasingly shaped by technology. With the rise of AI–ChatGPT, for instance – it’s easy to feel that authenticity and original thinking are being undermined by algorithmic systems built on reproductions of existing data. KEEP IT REAL is a call to designers to create meaningful, personal work that feels grounded and honest.
Where do you see AI playing the most prominent role in designers’ workflows?
From the conceptual stage through to production, AI is a powerful – but also complicated – tool that designers are increasingly incorporating. That’s why we’re dedicating a symposium, AI and I, to this topic. It will bring together leading voices in design to discuss how AI is shaping practice and where it may be taking us. My belief is that while AI can support creativity, it cannot generate something truly new on its own. It lacks emotion. And design, at its core, is an emotional, human-driven response to real conditions. That’s something no algorithm can replicate.

One of the festival’s core value propositions is “consciousness.” Would you say emotional consciousness is part of what you’re aiming to highlight?
Absolutely. Emotional resonance is at the heart of the stories we’re showcasing this year. KEEP IT REAL is about honesty – being honest in how we feel, how we connect, and how we create. We’re interested in work that might be awkward, imperfect, or unconventional, but that stems from passion and genuine human intention. Whether it’s a space or an object, the key is that it’s made by people, for people. On a broader level, to me consciousness in design means presence, intention, and accountability – being aware of the social, environmental, and emotional impact of what we make.
In Denmark, I see many designers embracing this kind of awareness. There’s a strong tradition of valuing quality over quantity, of creating things that are built to last, both in function and cultural relevance. That kind of sustainability goes beyond materials; it’s a mindset. A conscious decision to resist trends and avoid producing for the sake of novelty. Transparency is another vital dimension – knowing how something is made, who made it, and under what conditions. There’s a growing movement, particularly among younger designers, toward more open, collaborative practices that actively involve local communities in the process. Care is an often-overlooked but powerful force in design.
Many designers today are shifting from seeing design purely as problem-solving to treating it as a practice of empathy, considering how a space or object makes us feel, how it supports well-being, and how it fosters connection.
Can you share an example of this kind of real, response-driven design?
One issue that has come up in research, and is very present in Denmark, is loneliness. So we ask: how can design help people feel more connected? Sometimes it’s as simple as designing a long communal table in a café instead of multiple small ones, encouraging spontaneous interaction. Or shaping public seating so that people feel less isolated when alone. These small decisions can deeply impact how individuals experience a space and their place within it.
So design becomes “real” when it reflects societal needs, like the example you’ve given. And keeping it real also means being honest about the direction the world is heading, acknowledging both local and global challenges. The idea of “community” is so present in current discourse, but often it’s used superficially. We forget that healthy communities can’t exist if individuals aren’t well and self-aware. Perhaps we’ve over-emphasized collectivity and overlooked the individual. What’s your perspective on individual agency in design?
I think we sometimes underestimate the power of personal perspective in shaping culture. By staying true to yourself, you give others permission to do the same. And from there, a real community can grow. Not a uniform one, but one that’s built on diversity, empathy, and mutual respect. Individual agency is about originality, responsibility, and emotional presence. It also means being deeply conscious of sustainability – not just environmentally, but socially and culturally. 3daysofdesign is a platform that celebrates this kind of engagement. Designers today aren’t just solving problems – they’re responding with empathy, passion, and care.


Building on that, where does heritage come into play in individual expression? It seems to be another important pillar for the festival.
At 3daysofdesign, we see this individual expression that feels deeply personal but is also rooted in place, culture, and history. It provides resonance. Heritage gives context to creativity and makes the expression even more meaningful. It gives us something to build upon — something to reinterpret for the present. In today’s global design world, we’re constantly drawing from different cultures. But this mix of perspectives only becomes meaningful when it’s grounded in context, not used superficially or just to follow trends. Heritage is about honouring local knowledge and culture while making it relevant for today.
This multiplicity of perspectives is crucial to innovation, especially in sustainable design. How is the theme of “perspectives” addressed within the festival?
The Christianshavn district, for example, will host a variety of exhibitions on materials and new design approaches—clay and seagrass are just two exciting examples being explored. And in District Kultur, we’re presenting Peach Corner, a special exhibition focused on personal perspectives that shape culture. These stories draw on values, traditions, and symbols that bring deeper meaning to design. At Peach Corner, it is a Danish perspective that is represented, but in District Kultur, you will also find voices across generations, from different cultures, connecting the local with the global.
Speaking of the local, how would you recommend international visitors have the best experience of Danish design during the festival?
It’s always a bit tricky to describe your own everyday world, but what’s easy to explain is that in Copenhagen, design is everywhere. From public spaces to the smallest urban details, you’ll find thoughtful, human-centred design integrated into daily life. My advice is to slow down and observe the details. Denmark’s design heritage is incredibly rich and accessible. In our eight new Design Districts in Copenhagen, you will find yourself truly immersed in Danish design heritage just wandering the city.
I’d highlight the Danish Art Workshops – a rare chance to see inside the national workshops usually reserved for professional craftspeople. During 3daysofdesign, it’s open to the public, offering a glimpse into high-level craftsmanship. I’d also recommend Nordhavn – a blueprint for the 5-minute city. Especially the rooftop playground on the parking house. It’s a great example of inclusive design – a beautiful space shared with everyone, not just a select few. It offers a fascinating glimpse into modern Danish design thinking.
My simple advice is to ride a bike, take a dip in the harbour, and pay attention to how navigating through the city works. You’ll quickly notice how the design here is not just for show – it’s lived. It’s real.

Learn more about 3daysofdesign at 3daysofdesign.dk.
portrait photography. Davy Denke
words. Ilaria Sponda