Jimmy Choo is over traditional weddings, pushing for a sharp dose of reality. The new bridal campaign, titled ‘The Rules of Engagement,’ stars the multi-hyphenate creative Gabbriette as she prepares for her own trip down the aisle later this year. She brings a magnetic energy to the narrative, focusing on self-expression instead of following dusty expectations. The campaign centres on a cheeky list of seven principles for the modern bride. One rule suggests that “a single pair of shoes never suffices,” while another reminds us that the day is “about love and looking hot, but mainly love” (of course).
Mark Kean captured the images with styling by Vanessa Coyle, blending Gabbriette’s personal edgy look with the feminine silhouettes of the 2026 collection. Pearls remain a major theme for the House: the Sacora sandal arrives covered in 1,969 individual pearls and the Aurelie pump combines them with romantic lace. For those seeking maximum impact, the Azia sandal is finished with 5,453 shimmering stones. These pieces aim to stay in a wardrobe long after the cake has been eaten, serving as versatile treasures that can be worn even after tying the knot.

Innovation appears in the form of the Faya pump, a red satin design featuring a JC Monogram seal. This choice feels like a love letter to a bygone era, providing a bold alternative to the standard white palette. The Faiz pump explores sculptural lace, while the Bon Bon bag comes in ivory satin or pearl-encrusted versions.
Every piece in the collection reflects Sandra Choi’s desire to celebrate the individual. By choosing Gabbriette as the face of the campaign, Jimmy Choo is showing us that bridal style can be playful and fiercely individual.
Discover the collection here.
photography. courtesy of Mark Kean
words. Gennaro Costanzo




















































































































































































