interview | ollie muhl

jacket. Martine Rose
shirt. Tom Ford
trousers. Maison Margiela
scarf. Alexander McQueen
sunglasses. Givenchy
watch. JLC Salmon Dial Master Ultra Thin Q1368460

The path to becoming an internet star rarely follows a straight line. For Ollie Muhl, it began on the tennis court, where years of elite training instilled the discipline, resilience, and competitive mindset that now fuel a very different kind of career. What started as a pivot during the pandemic has evolved into one of social media’s fastest-rising success stories, with Muhl amassing a devoted audience while simultaneously becoming a familiar face in luxury fashion through campaigns for Thom Browne, Ralph Lauren, Gucci, and beyond.

Yet despite his growing status as one of fashion’s newest “it boys,” Muhl is less interested in cultivating mystique than he is in making people laugh. His feed oscillates between polished editorial imagery and irreverent videos with friends, revealing someone who sees fashion not as the destination but as one piece of a much larger ambition. For Muhl, the real goal is entertainment—building a body of work rooted in personality, consistency, and relentless self-improvement.

We caught up with the Colorado native to discuss trading the court for the camera, redefining success beyond metrics, resisting the industry’s tendency to flatten identity, and why he still approaches every day with the mindset of a professional athlete.

full look. Helmut Lang
watch. IWC All-black Ceratanium Portugieser IW371631

You were originally on a path toward professional tennis. What did losing that singular focus open up for you creatively?

The singular focus never really went away. It just moved from tennis to social media and content creation. I still approach what I do the same way I approached sports. I want to get better every day and see how far I can push it. I treat creating content almost like being a professional athlete. The discipline and drive are still there. They’re just pointed at something different now.

How do you define success now compared to when you were training as an athlete?

Success for me is mostly based on effort. If I do everything I said I was going to do, follow through on my plans, and give something my best shot, then I can go to bed feeling good about the day. Obviously results matter to me too. I care about the performance of my content and how people respond to it. But I try to focus on what I can control, which is the amount of effort, energy, and attention I put into my work rather than the reaction of the internet to it.

jacket. Martine Rose
shirt. Tom Ford
trousers. Maison Margiela
sunglasses. Givenchy
scarf. Alexander McQueen
watch. JLC Salmon Dial Master Ultra Thin Q1368460

Fashion often turns people into symbols quickly. How do you stay in control of your own narrative inside that system?

I try to stay as close to who I actually am as possible. I’m not someone who’s serious all the time. I like making people laugh and I enjoy showing that side of myself online. Sometimes fashion can push people toward a certain image, but I’ve always wanted my personality to come first. Whether that’s making videos with a Michael Jackson impersonator or just filming something ridiculous with my friends, I try not to lose that side of myself.

You’ve built a strong digital presence alongside high fashion campaigns. How do those two worlds inform or contradict each other?

For me, entertainment has always been the bigger picture. I love fashion and looking good, but I’m more interested in entertainment and storytelling than in being known purely for fashion. Fashion is something that helps elevate what I’m creating rather than being the focus of it. I’d rather it exist as a detail within the world I’m building than be the entire point. In some ways, focusing too heavily on fashion can pull me away from the direction I ultimately want to head in, which is being more of an entertainer than a fashion icon.

What does a normal day look like for you when you’re not on set, traveling, or creating content?

Honestly, every day involves creating content in some way. If I’m not filming, I’m planning videos, thinking about ideas, working with my team, or figuring out how to make the next project bigger or better. It’s pretty much all I think about. The line between work and the rest of my life disappeared a long time ago.

knit sweater, shorts, shoes + socks. Thom Browne
watch. Chopard Mille Miglia Chronograph 168619-3004

How has living away from your hometown shaped the way you think about identity and belonging?

Living in different places and traveling more has made me realize how many different ways there are to live life. Everybody has different priorities, different routines, and different ideas of what success looks like. Seeing that has taken a lot of pressure off feeling like there’s one correct way to do things. It’s made me more comfortable finding my own path instead of feeling like I have to follow one that was already laid out for me.

What’s something about your career path that people consistently misunderstand from the outside?

I think people sometimes assume that because they see your life online, they know who you are. In reality, they’re usually only seeing a small part of the bigger picture.

If you could manifest something for yourself this year, what would it be?

Honestly, I just want to keep working as hard as I can. I want to keep moving in the direction I’m moving, stay consistent, and make sure I’m getting everything I can out of myself and the opportunities in front of me. At the end of the day, that’s what matters most to me.

knit sweater, skirt, shoes + socks. Thom Browne
watch. IWC Mark XX, Mojave Desert IW328106

photography + art direction. Nikolaus James Murray
creative direction + 2d artist. Victoria Hirakawa-Lee
fashion. Miguel Luis Martinez
talent. Ollie Muhl
videography + lighting technician. Lijie Xie
production. Daring Minds Productions
fashion assistant. Gina Daranee Hager + Janelle-Paige Bustamante
interview. Kelsey Barnes