
full look. Brunello
opposite
full look. Brioni
shoes. Altazurra
With a deep appreciation for the collaborative nature of filmmaking and a fierce love for complex, resilient characters, Madeleine Madden has become a force to watch. With a heritage steeped in both activism and artistry, Madden carries generations of storytelling in her bones. Her journey into acting wasn’t a sudden leap but an organic unfolding, shaped by a deep love of expression and a calling to reflect the world back to itself. Whether she’s standing in front of a camera, inside a voiceover booth, or buried in the pages of a script, Madden approaches her craft with intention, curiosity, and a reverence for the transformative power of story.
Best known to global audiences as Egwene al’Vere in Amazon’s ‘The Wheel of Time’, Madden brings a grounded intensity to the role of a young woman navigating destiny in a vast, mythic world. But behind the fantasy lies something deeply real: a performer whose connection to her character is both personal and profound. Egwene’s evolution—from underestimated village girl to formidable force — isn’t just a storyline; it mirrors Madden’s own growth, both on set and off. “Her sheer determination and self-belief have taught me a lot about my own abilities,” she shares, reflecting on the six-year journey she’s taken alongside the character.
What sets Madden apart is her unwavering commitment to complexity. She gravitates toward roles that reveal contradictions — resilient women who fight, fail, adapt, and rise. She thrives in environments where collaboration is key and finds joy in the in-between moments: the quiet exchanges between characters, the shared glances that say more than dialogue ever could. And while the magic and spectacle of ‘The Wheel of Time’ are undeniably alluring, it’s the human core of the story that resonates most with her—and with audiences.
As she continues to push boundaries, exploring new genres like body horror in the upcoming film ‘SACCHARINE’, Madden is proving that her creative range is as bold as her convictions. Schön! sits down with her to discuss her rise as an actress, portraying Egwene al’Vere, and more.

full look. Ferragamo
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dress. Louis Vuitton
Can you tell us about your journey into acting — what first inspired you to pursue it professionally?
My inspiration to pursue acting came from a blend of creativity within my family, my love for storytelling, and the many media we can use to tell a story. I also cherish the feeling of freedom in expression that acting gives me. I think it was a real mix of nature and nurture.
You come from a family deeply involved in activism and the arts. How has that influenced your approach to storytelling?
As kids, we were encouraged to look beyond our own lives and see how we could make a difference in our community. I draw immense inspiration from the work and legacy of my family and feel truly proud of where I come from. The mix of my family’s activism and artistry made me see that acting or being a storyteller isn’t merely a form of entertainment; it can be used as a tool to challenge perspectives, create dialogue, and change culture.
What was the first role that made you feel, “This is it, I’m really an actor now”?
I don’t know if it was necessarily a particular role that made me feel like “I’m really an actor now.” It was more the realization that if, for whatever reason, I could no longer act, I’d feel like I was missing out. Acting truly excites me, especially because we have the opportunity to collaborate with other creatives and bring art to life. Knowing that our work has the ability to move people and profoundly impact the way we think and feel is really special.
You’ve worked across film, television, and voiceover. Do you have a favourite medium, and why?
I love working in film and television. I enjoy the fast pace of TV, and the privilege of working with a number of different directors-even over the course of one season. As actors, we need to be malleable, and this format forces you to adapt and collaborate, which is where the best work comes from. At the start of the COVID lockdown, I began working on ARK: The Animated Series, based on the video game ARK: Survival Evolved, which was my first proper taste of voiceover work. It’s fascinating and requires you to rethink how to approach a scene, especially when you’re often in a booth by yourself. That’s where the support and guidance of a fantastic director comes in, and I’ve been incredibly lucky to work with Wes Gleason, who is a giant in the animation and VO world.
How do you choose the roles you take on? Are there certain stories or characters you’re drawn to?
I’m always drawn to complex and complicated characters. When I think about some of my favourite characters in films, they’re generally women who are underestimated and prove to be determined, resilient, and at times ruthless. I find that these multifaceted layers of a person feel authentic and genuine. That’s something that has drawn me so much to Egwene. Despite existing in this fantastical world, at the end of the day, she feels like a real person that we care for and can see ourselves in.

full look. Brioni
opposite
full look. Prada
What was your reaction when you found out you’d been cast as Egwene al’Vere in ‘The Wheel of Time’?
It was a rush of excitement and nerves! I never truly believe I have the job until I’m in costume and standing on set, because anything can happen. But I had no idea just how much I would learn about myself through playing her. There was undeniably a lot of pressure to bring her to life and do the character justice, but I feel her story coincidentally aligned with mine in how we have both evolved over the past few years.
Egwene is a beloved character in the book series-how did you prepare to take on such a significant role?
What I love most about Egwene is her determination and unwavering belief in herself. She has a strong moral compass and holds herself to such high standards-sometimes to a fault. She also has an inherent curiosity about the world, which is something I have the privilege of exploring through her eyes. Egwene is a character who is continually underestimated, and she’s always one to rise to a challenge.
What was your preparation like for the role?
We are extremely fortunate to have the writings of Robert Jordan, who was a master of world-building and detail. Having his novels and a large team of writers with extensive knowledge of the books as sources of information has been crucial to developing our characters. Our connection as a cast has also made this job so special. The deep love and admiration we have for each other and everyone’s contribution to the project, I feel, translate on screen and is reflected in our characters’ relationships.
What was it like stepping into a world as vast and rich as ‘The Wheel of Time’?
Beyond exciting! Working on a project like this is the stuff of dreams. The ability to totally escape into the world and culture of ‘The Wheel of Time’ is one of the reasons I have been a longtime fan of the fantasy genre. Although it can be an escape, the fantasy genre often reflects society. Robert Jordan created such a rich and expansive world that only grows with each season, and it’s such a gift to be a part of something so special.
Were there any particular scenes or moments in the series that were especially challenging or meaningful to film?
It was such a highlight to shoot in and around South Africa this season. This is where we established the ‘Aiel Waste,’ which is known for being ruthless and arid but simultaneously dramatic and breathtaking. We shot at the end of summer and had days of filming in 49°C heat. It was a tremendous challenge for the entire crew, but it also majorly informed the way we energetically carried ourselves and how our characters would feel up against the elements. That made the work we did there feel even more meaningful.
How has portraying Egwene changed or influenced you personally or professionally?
Egwene has had such a deep and meaningful impact on me. I feel I’ve been able to grow with her as I’ve had the privilege of portraying her over the past six years. Her sheer determination and self-belief have taught me a lot about my own abilities and my desire to advocate for what I feel is right.
What’s the dynamic like among the cast off-screen? Do you all nerd out about the books together?
We’re very fortunate to all be so close to one another. We’ve spent almost a decade of our lives in this world, working and living in Prague together. We’ve become like family, which is incredibly unique. We all have different styles of working; some have already finished the books, and some prefer to read as we progress in the series. I prefer to follow Egwene’s journey in the books alongside where we are in the show.
The show involves a lot of action, magic, and emotion. What aspect of the production do you enjoy most?
I love the more human moments we get to see. I think it’s in these moments that we can truly sit with the characters, and that’s what grounds the story. It’s such a challenge to honour the overarching narrative and the looming threat of The Last Battle, while also taking time to sit with and grow alongside our heroes. That’s what allows people to connect with and care about the characters at the center of this epic story. But of course, I also love dipping my toe into the action and magic, which are integral parts of the story as well.
Can you share a behind-the-scenes moment that fans would love to hear about?
I can say there was a mysterious gastro bug that took out pretty much the entire cast and crew in the first week of shooting in South Africa. There may or may not have been adult diapers ordered to set…
What’s next for you — are there other genres or types of roles you’re excited to explore after The Wheel of Time?
I have a film coming out this year called ‘SACCHARINE’, a body horror film directed by Natalie Erika James. In a time when conversations around body image are shaped by phenomena like Ozempic, the body horror genre feels more relevant than ever, and we explore these themes in the film. What also excites me about this genre is how female-driven it’s become and, similar to fantasy, the tremendous creative freedom it offers.

jacket, shirt + trousers. Brioni
tie. Stylist’s Own
The Wheel of Time is out now on Prime.
photography. Raul Romo
fashion. Jason Rembert
talent. Madeleine Madden
hair. Mitchell Cantrell
make up. Mai Quynh
fashion assistant. Ron Jeffries