
shirt. Isabel Marant
earrings. Erickson Beamon @ Showroom Seven
tie. Sandro
brooch. Alexis Bittar
If you’ve spent any time on the internet over the past few years, chances are you’ve laughed with Eric Sedeño — even if you didn’t realise it at first. With his sharp observational humour, high-energy delivery (now refined into something a little calmer, a little craftier), and unmistakable warmth, Sedeño has built a devoted following by simply being, in his words, “some random gay who likes to post funny videos.” But beneath that self-effacing charm is a creator with a sharp creative instinct, an advertising-trained eye for storytelling, and a deep understanding of how authenticity translates through a screen.
Raised in Texas with boundless energy and a natural flair for performance, Sedeño’s journey has taken him from shy middle schooler to fully self-possessed comedian in New York City. Along the way, he’s navigated coming out, career pivots, viral moments, heartbreak haircuts, and the evolving pressures of online fame — all while learning how to show up for himself and his audience with honesty and humour. Now expanding into acting and hosting his podcast Wild Wild Web, Eric stands at an exciting new chapter — still evolving, still experimenting, and still making people feel like they’ve found a very funny friend on the other side of the screen.
In conversation with Schön!, Sedeño opens up about rediscovering his voice, building a career he never planned for, and why joy — not virality — is the real secret to lasting impact.

jacket, trousers + belt. Daveed Baptiste
t-shirt. Tommy Girl
shoes. Kid Super
hat. Stetson
ring. Shishveli
opposite
suit. Giorgio Armani
shirt. Sandro
trousers. Carolina Sarria @ Rep Agency Showroom
shoes. Gianni
scarf. Versace
earrings. Erickson Beamon @ Showroom Seven
For readers meeting you for the first time, how do you introduce yourself, and what do you do today?
I would say I am a comedy creator. I honestly fell into this job, though, so I never feel like I have a good answer. I think of myself more as some random gay who likes to post funny videos.
What were you like growing up in Texas, and how did that environment shape your personality early on?
Oh my god, I loved Texas as a kid! There is so much Texan pride, like everyone you meet from Texas is always soooo excited to tell you that they were raised there. I was honestly always bouncing around as a kid, like I think I was super high energy. I still remember playing soccer when it was 105 degrees outside! I honestly think I was just born smiling because I just remember everyone always telling me I was always so happy.
You’ve said you were more shy and reserved as a kid—when did you start realizing there was a louder, more expressive version of yourself?
As a young kid, I think I didn’t understand shame [laughs]. In elementary school, I was very “myself” if you will. I was doing the splits in front of people, showing everyone that I was really good at drawing, and loudly being friends with all my girls. I think I figured out that those things were a little effeminate in middle school and didn’t rediscover that those were all great things to lean into until I was in college. That’s when I really started to realize I hadn’t tapped into the best parts of myself. That’s when I started to show the world that side of me again.

shirt. Isabel Marant
trousers. Helmut Lang
shoes. Camper Lab
earrings. Erickson Beamon @ Showroom Seven
tie. Sandro
brooch. Alexis Bittar
opposite
shirt. Wooyoungmi
trousers. Kid Super
brooch. Erickson Beamon @ Showroom Seven
How did coming out and eventually moving to New York change the way you saw yourself and your freedom to be authentic?
I think I looked around and saw that everyone who lives here is a little insane, and thought, “wait I can be insane too.” Like, you have to be a little crazy to live here. But actually, it was really my first time living somewhere away from home, and everything was new, so being in a new environment for the first time in my life gave me some freedom to redefine and rediscover myself without the restriction of all the social rules I knew. New York was really a new beginning for me in a lot of ways.
Where does your sense of humour come from, and how did family and early influences shape it?
I think my parents are hilarious. Like my dad makes jokes all the time, and my mom makes me laugh on accident. My mom actually has the best laugh in the world. I think I stole it from her. But my humour influences (especially the gay humour), I think, came from finding drag queens online. Like UNHhhh with Trixie and Katya, or Coco Peru, or even Fashion photo review. YouTube opened the door for me to really find that online gay humour and shaped me as a young gay person in the world.
Was there a moment when you realized storytelling or performing would be central to your life, even before social media?
I used to work in advertising, and I always say that the 2 best things that advertising taught me were how to have an idea and how to sell it. My whole career was basically storytelling before I was even telling stories online.

shirt. Wooyoungmi
trousers. Kid Super
brooch. Erickson Beamon @ Showroom Seven
opposite
shirt. Alix of Bohemia @ Rep Agency Showroom
trousers. Acne Studios
shoes. Kid Super @ Rep Agency Showroom
necklace. Alexis Bittar
belt. Ralph Lauren
How did studying advertising and learning how to develop ideas influence the way you approach comedy and content now?
I always credit advertising for setting me up for success. More than anything, just having a full-time job taught me how to show up and work even when my job doesn’t feel like work. But advertising made it possible for me to explore my creative side in a way I wouldn’t have in a normal 9-5. I just learned how to think differently and I am forever grateful for that.
What made your “I went to the breakup” video such a turning point in how audiences connected with you?
I think that the first video that people really connected to me was me being silly and putting myself out there after the breakup. Right after we called it quits, I cut my hair and grew a moustache, and this girl at work said that I looked intimidating. To me, I am the least intimidating person I know, so I just made a video making fun of my new “intimidating” look. I think people saw a version of a friend in that video. Like they saw me as someone they would love to know in real life. That’s why I was following people back in the pandemic, too! Like we had all been locked in our rooms and they just wanted someone to make them smile, and I was so happy to be that person at that moment because I was really re-finding myself.
After quitting your job, how did you navigate the pressure of standing out in such a crowded creator space?
I had so many ups and downs. Sometimes when you are your own boss, you don’t know what the hell you are doing. But I think if there is one thing I know how to do, it’s to show up for myself. So no matter what, I just kept trying and evolving and doing new things. I let go of caring what everyone else is doing and just made what I wanted to make.
How do you balance being honest and personal in your content while still protecting parts of your private life?
Honestly, over the years, I have put walls up between myself and the internet. Nothing keeps me from being myself, but just so that I have things that are just for me. I love that no one sees my day-to-day. My boyfriend, my friends, my family – they’re all just for me. I think it’s just about knowing your limits for what you want and don’t want to share

suit. Giorgio Armani
shirt. Sandro
scarf. Versace
earrings. Erickson Beamon @ Showroom Seven
opposite
jacket. Jacquemus
t-shirt. Jean Paul Gaultier
trousers. Levis
earrings. Vivienne Westwood
necklace. Marine Serre
gloves. Ralph Lauren
belt. Carhartt
How would you describe your comedic voice today compared to when you first started posting?
Oh my god, I’m way calmer. I was so high-energy just trying to get people to watch. I think it really was a different time on the internet. I think now I’m making skits and planning things out more than just doing things on the fly all the time, and that’s the biggest difference.
As you’ve moved into acting, how does that challenge or expand you differently than short-form comedy?
I think it’s kind of a natural next step! I’m a virgo so I feel like I’m always looking to the future and what it can bring. I love being challenged and trying new things so It’s insanely exciting and I feel like even though I will never move away from my social media forever, it’s a really nice addition.
Who are the creators and performers who inspire you most, and what do you admire about their work?
Quinta Brunson, Issa Rae, Benito Skinner, Bowen Yang, Jack Innanen, Veronika Slowikowska, Brittany Browski, Drew Afualo. People who have really taken what they have done and continue to make it bigger and better.
What advice would you give to young creators who feel pressure to go viral instead of focusing on craft?
I think that people forget that we as humans can sense energies. Even through the screen, we can tell when someone is on the brink of laughter or is really genuinely excited. So the best thing you can do for your content is be excited about it. Do what brings you joy. Do what makes you genuinely happy, and I think that people will feel that through their screen.
Looking ahead, what kinds of projects excite you most—and what do you hope your younger self would think if they could see you now?
I am super excited about my podcast, Wild Wild Web with Eric Sedeño! I love talking to people, and I think that it’s such a fun project I cannot wait to see where it goes. I also feel like the world is my oyster right now, and even though I would run around my house when I was a little kid, saying, “I’m going to be famous!” I think that my younger self would be so shocked by everything I have gotten to do. I think he would truly be amazed and feel like this isn’t his life. Because I still feel like that, too.

coat. Kid Super @ Rep Agency Showroom
shirt. Wángda
trousers. Helmet Lang
shoes. Gianni
hat. Stetson
brooch. Alexis Bittar
photography + creative direction. Vazha Kuchuloria
fashion. Nikoloz Roqva
talent. Eric Sedeño
grooming. Cyler Daigle
production. Cassidy Cocke
lighting. Nini Chikovani
photography assistant. Zakaria chelidze
location. VK Studio NY
interview. Kelsey Barnes







































