interview | emilia wickstead

When you’re the most photographed woman in England and judged on every outfit you wear, who do you trust with your wardrobe? Emilia Wickstead is Kate Middleton’s answer to this dilemma and with designs fit for a Princess; elegant and sophisticated with just the right amount of sex appeal thrown in, she’s chosen perfectly.

Emilia Wickstead SS14 Collection

Emilia Wickstead SS14 Collection

Being a firm favourite of both Kate Middleton and Samantha Cameron, Emilia Wickstead has gained a lot of publicity recently, and she firmly deserves it. Jackie Onassis-esque chic with contemporary detailing create a wardrobe gracefully dipping its toe just outside the box. Emilia manages to effortlessly blend 1950s elegance with the simplicity and wearability of contemporary fashion.

Emilia’s SS14 show took place at an art gallery on Bond Street; a fitting setting, as equally refined and luxurious as the collection it played host to. Inspired by Truman Capote’s ‘society swans’, models graced the catwalk in A-line skirts and high-waisted chic shorts, using a summer kissed palette of pastel pinks and duck egg blues with a hint of monochrome. Here is the Schon! Q&A with the designer:

I loved your SS14 collection; subtly elegant and feminine. How would you describe your latest collection?

My Spring/Summer 2014 collection is for a stylish and spirited modern woman.

How do you begin work on a new collection?

I like to start by taking time looking at books in libraries, listening to music and keeping my eyes and ears open.

What is it about fashion which appeals to you the most?

The ever-evolving nature of fashion.

Your show this season was held in a beautiful art gallery on Bond Street, how important is it choosing the right venue to compliment the collection?

It is of absolute importance! The art gallery was a space that complimented my style aesthetic perfectly; with its Picassos and Warhols!

You also used a single bench so that everyone had a front row seat, why did you choose this set up?

I liked the inclusivity that our seating allowed; it meant that everyone had a front row view of the garments. People could see each garment a few times from different angles.

What do you get up to when you aren’t working?

I have a beautiful baby girl, Mercedes Amalia! She keeps me busy!

Where are you based now? Is location a major influence to you?

London. The city influences me a lot, with its heritage of dressing properly and its movement towards a modern but still classic style of dress.

To see more of Emilia’s designs (and take a bet on which styles the Duchess will snap up next), click here.

Words / Alex James Taylor

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