ideagroup | the cubik evolution

Cubik collection by Ideagroup.

These days, the bathroom sink, storage and shower are expected to work a little harder aesthetically too, and with Ideagroup’s latest evolution of ‘Cubik’, the room becomes another piece of fine architecture.

Originally designed by Riccardo Gava in 2009, ‘Cubik’ has always been defined by one deceptively simple detail: its 45-degree edges. By removing the need for conventional handles and allowing the doors and drawers to meet at an angled edge, the collection created the clean geometry that makes a space feel modern but inviting at the same time.

The expansion sees Cubik transform in multiple ways. New modular units introduce different heights and proportions – including a 48.5 cm high module with a central groove between two drawers, a 60.5 cm high wall-mounted unit and a 76 cm high floor-standing module. Open wall and base units bring a little breathing room to an otherwise highly ordered system, keeping the signature 45-degree edge for visual continuity. There are also tall floor-standing units designed to accommodate a washing machine and dryer, solving modern utility needs.

Cubik collection by Ideagroup.

Cubik collection by Ideagroup.

Material is where things become more interesting, as expected. New natural oak finishes, including Rovere Caffè and Rovere Termo, bring warmth to Cubik’s precise geometry, with continuous grain running across fronts and side panels. The HPL palette also expands into marble-inspired Verde Dolomiti, Grigio Yule, Rosso Maya and Bianco Olimpo, alongside powder-effect solid colours – Scintilla, Firmamento, Lampo, Bagliore and Meteora – that add texture without overwhelming the design.

Glass offers another route into colour and pattern for those who prefer natural light. The collection’s aluminium-framed fronts can now be combined with a much wider selection of matt and metallic finishes, while new ribbed ‘Flutes’ glass introduces a three-dimensional surface that catches the light. This frosted, three-dimensional finish can also be customised in any colour from the Ideagroup palette, sitting alongside existing options like Stopsol and clear grey etched glass.

Cubik collection by Ideagroup.

Cubik collection by Ideagroup.

Then there are the new countertops, which give ‘Cubik’ an even more sculptural edge. ‘Tetris’ takes its name seriously: the Glacier White Corian surface combines an integrated basin with concealed side compartments hidden beneath removable lids, keeping the everyday clutter of bottles, brushes and bathroom paraphernalia neatly out of sight. 

‘Mirage’ takes a more stripped-back approach, offering a geometric integrated basin without an overflow in several widths and customisable, coloured Aquagel or Aquatek finishes. Finally, the circular ‘Halo’ washbasin softens the collection’s straight lines with a simple 45cm form in matte white Cristalplant, complete with a matching free-flow waste and optional lacquered outer walls.

Cubik collection by Ideagroup.

Discover the latest ‘Cubik’ collection here.

photography. courtesy of Ideagroup
words. Gennaro Costanzo