H&M Divided Pop-Up in East London

_X8A8770As August is just around the corner, London’s summer looks like it will be filled with more music, parks, festivals and parties, in amazingly solar scenes. The British capital continues to excel with its sunny vibes, so H&M are here to enhance your summer pastimes with an incredible pop-up store concept in East London. The space in The Old Truman Brewery will house an exclusive series of urban nights. Over the course of six weeks, the pop-up will be host to a panoply of events, including weekly DJ sessions.

_X8A8753With six lock-in parties planned, and DJs Annie Oh, Noisey, Shorebitch, NTS and Rough Trade taking to the decks, the summer looks like it will be an eventful one. Set to the soundtrack of this eclectically brilliant lineup, aficionados of the Divided line will be able to shop the new collection: for true music fans, the warehouse effect of the Truman Brewery will echo the atmosphere of gigs and be reminiscent of summer warehouse parties. Divided will be there to serve what it does best: cool, urban pieces, to cater for an actively creative lifestyle. What more could you wish for from a shopping experience?

_WB46958Come down to the Truman Brewery, Unit 8 Dray Walk, on August 6th from 7 to 9pm to hear Annie Oh on the decks. To get your name on the guestlist, sign up here, but remember it’s first come first serve so arrive early to avoid disappointment! There will also be £200 vouchers up for grabs for those who come down to the event.

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