hermès x panter&tourron | space oddity

If you’re walking past an Hermès boutique in Switzerland this autumn, you might want to look up from your phone — the house has lifted off, launching its visual vocabulary into orbit. For its Autumn/Winter 2026 seasonal window displays, Hermès Switzerland has partnered with Lausanne-based design studio Panter&Tourron to rework the Maison’s annual theme, L’appel du large, into ‘Space Oddity’.

The installation draws on the way generations have pictured space before anyone could actually visit it. The fantastical travels of Jules Verne, Moebius, the optimism of the Space Age and retro-futurist imagery all feed into a galaxy where spacecraft become characters and distant planets turn into stages for imagined adventures. Across the 18 windows, captured across the Zurich, Geneva and Lausanne flagships, the scenes change from one imagined story to another: a first landing, an expedition across unfamiliar terrain, a departure into the unknown or an encounter with a distant constellation.

Suspended inside the windows is a fleet of strange flying objects that initially resemble satellites, rockets, orbital stations and solar sails. Look closer and the designs begin to reveal a distinctly Hermès identity: a giant H becomes a spacecraft, a horse’s head turns into a satellite and stirrups and harnesses become celestial vehicles.

Panter&Tourron by Dejan Jovanovic.

Hermès Zurich Store by Alicia Dubuis.

Hermès Lausanne Store by Jagoda Wisniewska.

The sculptures are built around the same tension between engineering and fantasy. Panter&Tourron took cues from deployable aerospace structures, but also from the lightweight construction of kites, sails and tensile forms. Solar sails became a particularly fitting reference, using sunlight itself to generate propulsion and giving the installation a real technological connection beneath all the fantasy. Free from gravity, delicate mobiles slowly rotate overhead next to minimal spherical lights that act as miniature suns, establishing invisible orbits within each frame.

The silk scarves, leather bags and enamel jewellery act as active participants within these mini-galaxies. Suede loafers and Birkins double as alien geological formations on brightly coloured planets, while leather goods stand in as mysterious extraterrestrial artefacts discovered on uncharted soil.

Hermès Geneva Store by Alicia Dubuis.

Hermès Geneva Store by Alicia Dubuis.

The collaboration continues a relationship between Hermès Switzerland and Panter&Tourron that stretches back to the studio’s earlier window projects for the Maison. Their previous work included ‘Zoomorphisme’, which filled the Geneva and Zurich windows with colourful creatures interacting with Hermès objects, and ‘Jungle Jalousie’ in Lausanne, where tropical vegetation, shadows and movement became part of the display.

photography. courtesy of Alicia Dubuis, Dejan Jovanovic and Jagoda Wisniewska for Hermès
words. Gennaro Costanzo