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Alisha Boe for YSL Beauty.

Brick Lane had a YSL takeover last night and the guest list made the vintage trove shine more than ever. YSL Beauty brought its ‘Block Party’ to Rough Trade East, filling the East London record shop with Skepta, Romeo Beckham, Cruz Beckham, Lila Moss and a long list of the city’s fashion and music crowd. 

The evening was tied to Black Opium Pink Glaze, the newest addition to YSL Beauty’s best-known night-time fragrance franchise. Alisha Boe, the brand’s Global Ambassador and new face of Black Opium, got the party moving before Lola Young took over for an exclusive live performance. “The Black Opium girl to me is fun, unapologetically herself, and daring,” she told Schön! in an exclusive interview. 

The choice of Rough Trade East was a smart one: sitting on Brick Lane, the venue carries the sort of music-first history that suits YSL Beauty’s long relationship with artists and nightlife far better than another anonymous luxury event space could. The ‘Block Party’ series began in Madrid before travelling through a string of cities, with each edition taking cues from its local creative scene. London got the full East End treatment, with records, fashion, fragrance and live music occupying the same room.

Alisha Boe for YSL Beauty at the London Block Party.

The YSL Beauty Block Party in London and Lola Young.

Pink Glaze supplied the evening’s beauty hook. Launched as a new interpretation of Black Opium, the fragrance keeps the original coffee-floral signature but adds a juicy strawberry accord, sensual jasmine and an amber-wood base. The bottle has also been given a darker pink lacquer with a black centre and the familiar YSL Cassandre, making the new scent look almost as ready for a night out as the people wearing it. 

The scent marks another chapter for Black Opium, which launched in 2014 as the first feminine fragrance to put black coffee at the heart of its composition and has since become one of YSL Beauty’s major fragrance names. Pink Glaze takes that recognisable coffee accord somewhere fruitier, with the strawberry developed from a naturally extracted ingredient and jasmine sourced from the YSL Ourika Community Gardens. 

Romeo Beckham and Lola Young by Jeff Spicer.

Skepta and Lila Moss by Jeff Spicer.

Discover the new Black Opium Pink Glaze here.

photography. courtesy of Jeff Spicer, YSL Beauty
words. Gennaro Costanzo

Nico Hülkenberg and Gabriel Bortoleto by Rupert Tapper for ic! berlin.

There are plenty of things engineered to survive 300 km/h on a racetrack, though eyewear does not traditionally sit at the top of that checklist. ic! berlin seems fairly confident about its chances. The Berlin eyewear label has launched its first campaign with the Audi Revolut F1 Team, starring Nico Hülkenberg and Gabriel Bortoleto in customised frames from its new Racing Edition. The timing could hardly be better, with Formula 1 now in Italy for the Italian Grand Prix and Audi in the middle of its debut season as a full works team.

The partnership between the two brands was announced in February, making ic! berlin the Audi Revolut F1 Team’s first official eyewear partner. Since 1996, ic! berlin has built its name around cold-rolled stainless steel, ultra-lightweight frames and its patented screwless hinge, with every pair designed and quality-controlled by hand in Berlin. Audi, meanwhile, is still finding its feet in Formula 1 after taking over the Sauber operation for the 2026 season and developing its own power unit for the new regulations. The team arrives at Monza with 16 points from its opening 12 Grands Prix, with Bortoleto currently on 10 points and Hülkenberg on six.

Nico Hülkenberg and Gabriel Bortoleto by Rupert Tapper for ic! berlin.

The accompanying imagery captures the physical sensation of trackside acceleration through a creative, artistic lens. Shot by photographer Rupert Tapper with visual direction from multidisciplinary artist Leif Podhajsky, the pictures employ intentional motion blur and kinetic movement to make velocity appear visible – and kind of aesthetically delicious. Hülkenberg and Bortoleto frame the campaign under the phrase ‘From 0.5 mm to 300 km/h’, connecting the fraction-of-a-millimetre manufacturing tolerances of handmade spectacles directly to the aerodynamic forces experienced inside a carbon-fibre cockpit.

The Racing Edition keeps the racing references extremely measured. ‘Ryan’, one of two existing ic! berlin designs revisited for the capsule, arrives in pearl with dark grey polarised lenses and red temple tips. ‘Gabriel’ takes a Sky Grey acetate front and matching red TPE tips, with its original acetate temples replaced by pearl metal versions that give the frame a more technical finish.

Nico Hülkenberg and Gabriel Bortoleto by Rupert Tapper for ic! berlin.

Nico Hülkenberg and Gabriel Bortoleto by Rupert Tapper for ic! berlin.

The packaging expands on this collector-minded approach, arriving with five different track-mapped red case sleeves that reference historic circuits in Monza, Austin, Singapore and Las Vegas, alongside a fifth general variant built to function as a miniature paddock souvenir.

A pair of sunglasses will not make anyone faster around Monza, obviously, but with just enough red to suggest trouble, they may at least make the walk to the paddock look the part.

Discover the new Racing Edition here.

photography. courtesy of Rupert Tapper for ic! berlin
words. Gennaro Costanzo

Olivia Rodrigo at the Etsy Creative Village.

Over the last August weekend, Olivia Rodrigo brought her inaugural Daisy Chain Fields festival to life in Irvine, California, using the massive, 45,000-strong event to debut a fresh blueprint for concert keepsakes. For the occasion, the pop star partnered with Etsy for a Daisy Chain Fields collection and to build the ‘Etsy Creative Village’ – an interactive on-site studio that paired independent craftsmanship directly with fan culture. Schön! attended the festival to discover how the massive crowd was interacting with the space, finding a completely carefree atmosphere of flower crowns, glitter and human connection.

The three-day event rolled out as a historic celebration of women in music, featuring an all-female lineup that raised millions for girls’ and women’s advocacy groups. While your artist’s favourite artist, Chappell Roan, delivered her signature theatrical energy to roaring crowds and breakout rap star Doechii commanded the stage with intense energy, the Creative Village provided a slower-paced indie space for fans to disconnect from the noise. Between highly anticipated performances from indie legend Mitski and rock veterans Bikini Kill and Garbage, festival-goers packed into the pastel-hued village tents to try their hand at artisan customisation.

Olivia Rodrigo at the Etsy Creative Village.

Olivia Rodrigo at the Etsy Creative Village.

The village programming allowed attendees to actively build their own physical archives of the weekend. At the centre of the space, a massive pink Bead Fountain invited fans to construct one-of-a-kind safety-pin keepsakes from thousands of custom charms. Nearby, an on-site Boutique hosted live chain-stitch embroidery stations where fans could personalise floral bandanas and pieces from their own closets with patches designed by ten women-owned Etsy shops. For those wanting a more permanent memory, a dedicated Parlour provided temporary body art and fairy-hair applications, while a collaborative Workshop allowed fans to bind concert tickets and ephemera into handmade junk-journal pages.

Olivia Rodrigo at the Etsy Creative Village.

Rodrigo herself even made a surprise appearance at the village ahead of her Friday soundcheck to meet the independent makers who had spent months collaborating with her digitally across a selection of concert souvenirs. For those who missed the weekend’s festivities, the official collection remains available to discover online.

Find out more here.

photography. courtesy of Etsy
words. Gennaro Costanzo