
Georgia May Jagger for GIGI STUDIOS.
Georgia May Jagger knows a thing or two about a good pair of sunglasses. For Autumn/Winter 2026, the British model fronts GIGI STUDIOS’ latest campaign, ‘IN THE RAW 2.0’, photographed inside a light-filled villa just outside Barcelona. The portraits let her signature gap-toothed smile and relaxed posture dictate the atmosphere, leaning into a casual, instinctive elegance that feels iconic by itself.
The pairing goes far deeper than a standard modelling contract. As the daughter of rock legend Mick Jagger and supermodel Jerry Hall, Jagger carries an innate mix of subcultural credibility and high-fashion authority that perfectly aligns with GIGI STUDIOS’ independent, non-conformist ethos. It’s by no surprise that she’s the latest brand ambassador for the Spanish brand.

Georgia May Jagger for GIGI STUDIOS.

Georgia May Jagger for GIGI STUDIOS.
The campaign serves as the next logical chapter to GIGI STUDIOS’ previous ‘IN THE RAW’ imagery, which saw American model Erin Wasson bring a stripped-back, intentional poise to the Autumn/Winter 2025 collection. While that first iteration was an exploration of lamination techniques, this new instalment evolves the concept by focusing on naked individuality and the little imperfections that make a face memorable.
Jagger appears without the heavily constructed beauty treatment that can so easily swallow eyewear campaigns, making a convincing case for letting the frames become part of someone’s character. “I feel my idea of beauty has shifted over time, not visually but personally,” she says. “I think now I place much more value on the beauty I find in the people I love and the moments that are part of my life.”

Georgia May Jagger for GIGI STUDIOS.

Georgia May Jagger for GIGI STUDIOS.
The collection itself plays with proportion from both ends of the scale, moving far beyond the 1970s nostalgia and oversized round frames that Wasson championed last season. Instead, this offering coordinates around a sharp graphic tension. Massive, voluminous acetate structures throw their weight into the ring alongside hyper-minimalist micro frames, tapping into the continuing appetite for narrow eyewear. GIGI STUDIOS spans across square, rectangular, cat-eye, aviator and geometric shapes, giving the seasonal narrative plenty of room to pivot between dramatically different scales.
The lineup introduces standout optical and sun models like the sculptural Varena, the geometric Lara and the sleek Savine, running alongside the architectural cuts of the Viren, Laene and Oria frames. By maintaining a classic tortoiseshell, solid black and translucent crystal colour palette, the designs ensure the structural silhouette is as impactful as possible.
The GIGI STUDIOS Autumn/Winter 2026 collection is now available through authorised retailers worldwide and online. Discover more here.
photography. courtesy of GIGI STUDIOS
words. Gennaro Costanzo






































































































































































































































































































