game changer

jacket. Any Old Iron
jersey. Adidas
skirt. Snidel
shoes. Nike

Play ball with Ayak Veronica in this Schön! editorial lensed by Julia Sariy with fashion by Beyza Coban who styles Veronica in looks by Adidas, Lacoste, Nike, and more, with make up by Naoko Kitano. Set design is by Holli Kingsbury with set dressing by Allison Sykes.

dress. Maison Margiela
hoodie. Snidel
hat. Lacoste
opposite
shoes. Nike

jersey. Nike
skirt. Sparkle by Karen Chan
opposite
jersey. Nike

sweater. DCV Cashmere
skirt. 2 Madison Avenue
opposite
jacket. Chacott x Snidel

jersey. Adidas
skirt. Bobo Marché
shoes. Tory Burch
opposite
jersey. Adidas

photography. Julia Sariy
fashion. Beyza Coban
model. Ayak Veronica @ New York Models
make up. Naoko Kitano
set design + props. Holli Kingsbury
set dresser. Allison Sykes
fashion assistant. Camila Arias

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tradition rekindled | sportalm, luxury traditional wear

How do you keep tradition alive when the trend cycle moves faster than ever? Austrian luxury wear brand Sportalm are leading the way in keeping traditional wear, known as tracht, as covetable as ever for women across Austria and Germany. Based in Kitzbühel, a picturesque alpine town, the brand brings a contemporary vision to the classic dirndl, the country’s traditional dress for women. A dirndl is comprised of a blouse and corset dress, most commonly seen these days at celebrations like Oktoberfest. With such rich roots, Sportalm successfully designs traditional wear with cross-generational appeal.

The visionary behind Sportalm, Ulli Ehrlich, perfectly embodies the feminine essence of the brand, which also offers skiwear and sportswear. The magic is all in the design. Sportalm speaks to the modern woman by taking a fresh and contemporary approach to tradition and bringing a fashion forward approach to the dirndl. There bold are colours that span across seasons, from springtime pastels to autumnal plums and forest greens. Each fabric has a premium feel and every silhouette is universally flattering.

At an event in Kitzbühel, Schön! got to see Sportalm’s latest dirndl collection on all kinds of women, each radiating the kind of confidence that only a well-made dress can provide. In the panoramic greenery of the mountains, guests were greeted with traditional music followed by local cuisine and the opportunity to see the latest looks in motion. It felt incredibly current and was a true celebration of the beauty of tracht.

photography. Alexander Scheuber
words. Shama Nasinde

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warmer days, long afternoons

dress. Zhadère
earrings. María Petrusca
ring. Bimba Y Lola

Slip into a summer afternoon with Matilda Boyce in this Schön! editorial lensed by photographer Ana Orozco, with fashion by Ana Naveiro, who styles Boyce in looks by Bimba Y Lola, Nana Vera, Chloé and others, with hair and make up by artist Giss Rodriguez.

opposite
dress. Zhadère
earrings. María Petrusca
ring. Bimba Y Lola

full look. Kettel Atelier
dress. Nana Vera
sunglasses. Chloé

full look. Kettel Atelier
dress. Nana Vera
sunglasses. Chloé

dress. Zhadère
shoes. Castañer

body. GCDS
glasses. Gianfranco Ferre
gloves. Marina Eerrie

dress. Nana Vera
shoes. Jimmy Choo
opposite
dress. Nana Vera
shoes. Jimmy Choo

top. Kettel Atelier
trousers. Korelo Space

top. Kettel Atelier
trousers. Korelo Space

dress. Zhadère
shoes. Castañer

dress. Kettel Atelier
sandals. Massimo Dutti
sunglasses. Blumarine
bag. Armani Jeans
opposite
dress. Kettel Atelier
sandals. Massimo Dutti
sunglasses. Blumarine
bag. Armani Jeans

top. Korelo Space
skirt. Kettel Atelier
earrings. Chanel

dress. Zhadère
earrings. María Petrusca
ring. Bimba Y Lola

photography. Ana Orozco
fashion. Ana Naveiro
model. Matilda Boyce @ Uno Models
hair + make up. Giss Rodriguez
photography assistant. Ben Parish

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a day without time

bikini top. HAÁLS

Spend a sunny day with Lim Lee in this Schön! editorial lensed by photographer Dranau Gabriel with fashion by Nephely Litsaki and hair by stylist Chrysanthos Smyrnaios and make up by artist Sophia Kossada.

cotton sweater. Ralph Lauren
sunglasses. Miu Miu

cotton sweater. Ralph Lauren
sunglasses. Miu Miu

bikini set. HAÁLS
bag. Serpui

dress + shoes. Ergon Official

bikini bottom + dress. Stefania Frangista

bikini top. Stefania Frangista
skirt. Markellos Polydorou
shoes. The Row
opposite
cotton sweater. Ralph Lauren
bikini top. Stefania Frangista
skirt. Markellos Polydorou
shoes. The Row