furla aw26 | iconic drama

Tom Craig for Furla.

Furla has headed to Rome to frame its Autumn/Winter 2026 collection through a cinematic lens, showing that daily life carries its own emotional intensity when viewed from the right angle. Titled ‘Iconic Drama’, the campaign draws on the visual atmosphere of classic Italian cinema. Instead of hiring professional runway models or film stars, the Italian leather goods label cast authentic personalities from its own community circle, the ‘Furla Family’, as they move across a piazza, a café terrace or a sunlit street.

The collection treats the new-season bags as meaningful props that help define the character of a frame. The structured Furla 1927 archetype – named after the year the house was founded – anchors the lineup with its clean architectural lines and geometric, lightweight top-handle or crossbody layouts. For the festive winter timeline, the icon updates its identity via ultra-soft black velvet surfaces subtly punctuated with tiny gold galvanic micro dots.

Tom Craig for Furla.

Standing in contrast to this rigid structure is the Furla Debby, a looser shoulder silhouette reinterpreted for the colder months in soft, unstructured shapes. The design creates a contemporary dialogue through material play, matching smooth calfskin with printed grain leather and supple suede in deep seasonal tones of chocolate and espresso. Its rectangular, compact-yet-spacious body features a functional two-way zip closure finished with unique, refined cylindrical hardware that houses an engraved Arch logo puller.

The final piece of the narrative is the Furla Iride, a compact trapezoidal hobo and crossbody family built to adapt to fluid daily movement. The bag is secured by a distinctive leather strap feeding into a new cylindrical hardware weight emblazoned with the iconic Furla Arch. This season, the Iride line introduces an edgier attitude through rich suede versions embellished with metallic studs, alongside deep wildflower-inspired hues like cherry, dark forest, urban grey and winter bloom. It provides a versatile, customisable layout equipped with interchangeable leather straps and signature charms, offering a contemporary option for women who choose to view their own routines as stories worth remembering.

Tom Craig for Furla.

Tom Craig for Furla.

The Furla Autumn/Winter 2026 collection is available now across global boutiques and online. Discover more here.

photography. courtesy of Tom Craig for Furla
words. Gennaro Costanzo