etsy x olivia rodrigo | the daisy chain fields collection

Etsy x Olivia Rodrigo.

Festival merch has come a long way from oversized black T-shirts and posters that end up rolled into the back of a wardrobe. Olivia Rodrigo clearly got the memo. Ahead of the debut of her first-ever music festival, Daisy Chain Fields, the singer has teamed up with Etsy to create a collection that feels far more personal than your average tour souvenir, inviting fans to take home something they can actually make their own.

Launching exclusively on Etsy, the Daisy Chain Fields collection has been co-designed by Rodrigo alongside ten women-owned Etsy shops, bringing together handmade craftsmanship and the DIY spirit that has become central to the festival’s identity. The collaboration celebrates individuality and originality, with many of the pieces offering personalisation that turns each purchase into a one-off keepsake. 

Etsy x Olivia Rodrigo.

Etsy x Olivia Rodrigo.

The partnership arrives ahead of the Daisy Chain Fields festival, taking place on 29 August at Great Park in Irvine, California. Conceived as a women-led celebration of music, creativity and community, the sold-out event will feature performances from Chappell Roan, Mitski, Bikini Kill, Garbage, Santigold, KATSEYE and Doechii, alongside special appearances from Stevie Nicks, Karen O and Sarah McLachlan. Net proceeds from the festival will support organisations focused on the rights and wellbeing of women and girls, reinforcing the social purpose behind the event.

Across flower crowns, embroidered patches, beaded daisy jewellery, temporary tattoos, junk journal kits, floral bookmarks, illustrated playing cards and handcrafted hair accessories, all merch is inspired by Rodrigo’s music and the nostalgic world surrounding Daisy Chain Fields.

Etsy x Olivia Rodrigo.

“I recently made a video for my song ‘the cure’ using all handmade props and sets which really inspired me,” says Rodrigo. “This collection, that I got to create with an incredible group of women, brings to life pieces that fit perfectly into the world of Daisy Chain Fields. I love that those attending the festival can work with these artists directly to take home their own individual creation.”

The collaboration doesnt stop online, however. Throughout the festival weekend, Etsy will introduce its Creative Village, where many of the artists behind the collection will meet festivalgoers in person. Visitors will be able to personalise selected pieces alongside the makers themselves, take part in creative workshops and shop exclusive festival-only products unavailable anywhere else.

Etsy x Olivia Rodrigo.

The initial drop is available to explore at Etsy’s Official Olivia Rodrigo Storefront, with further festival updates dropping via Etsy’s social channels. Find out more here.

photography. courtesy of Etsy
words. Gennaro Costanzo