In line with the expectations set by the Men’s AW26 collection, Etro has opted for a wilder kind of beauty this season. The fashion house has unveiled its Spring/Summer 2026 campaign titled ‘Etro Flux.’ This project acts as a bridge between the structured world of Italian tailoring and the unpredictable energy of the natural world.
Creative Director Marco De Vincenzo teamed up with spatial artist David Curtis-Ring to build a world that suggests what might happen after a botanical heist where the thieves only stole the most beautiful fabrics. Curtis-Ring used his talent for spatial design to create landscapes from reclaimed textiles. He took fabrics from previous seasons and transformed them into sculptural elements that frame the models.
The shoot carries a vibe that feels like a glamorous expedition into a lost world, turning an ornamental greenhouse into a sanctuary of filtered light and lush vegetation where the clothes and the plants share the same space. It looks a bit like a chic science experiment where the goal was to see how quickly fashion could be reclaimed by the earth.
Since De Vincenzo took the creative lead in 2022, the label has found a new pace by mixing heritage prints with bold, contemporary silhouettes. The Spring/Summer 2026 collection continues this evolution by using fluid fabrics and layers that suggest a life spent on the move.
Shot by Dario Catellani, the campaign serves as a direct extension of this wild greenery concept. Tiered maxi dresses arrive in waves of silk that ripple like water moving through a forest. These pieces use the trademark Etro prints but soften them with a nomadic spirit that makes every silhouette feel weightless. Earth-toned knits provide a grounded contrast to the airy fabrics with textures that mimic the bark of the trees or the richness of the forest floor.
Accessories in the collection appear as if they grew directly from the tropical leaves. Handbags and jewellery hang from branches or rest upon the plants to reinforce the idea of a metamorphic aesthetic. The greenhouse setting contributes to this effect, acting as a backdrop of dense foliage and sun-dappled light that emphasises the textile richness of the garments.

Discover the collection here.
photography. courtesy of Dario Catellani
words. Gennaro Costanzo














