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ethereal bohemia | h&m ss 25

H&M‘s Spring/Summer 2025 collection unfolds like a sunlit reverie — a blend of bohemian romance and modern sophistication. This first chapter captures the raw glamour of glam rock icons, the fluid, androgynous essence of New Romantic fashion, and the untamed spirit of festival style — where a leather jacket casually drapes over a whisper-thin dress. Vintage aesthetics are reimagined with a sharp, urban twist, merging nostalgia and contemporary elegance. Reflecting the ever-evolving nature of fashion, the collection moves effortlessly across decades. 70s-inspired silhouettes intertwine with 90s interpretations of vintage classics, all refined through a present-day lens. It celebrates individual expression, encouraging a playful mix of eras and styles — layering the old with the new, the bold with the delicate.

“This season, we were inspired by different stages and moments of women’s lives and the richness of femininity,” explains Eliana Masgalos, Design Director, H&M. “We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom.” The mood is a confident contrast of carefree and commanding. Signature rock ‘n’ roll influences anchor the collection — billowing sheer blouses, flowing dresses, and lace-up tunics — while intricate embellishments add artistry and depth. Delicate collars and cuffs exude craftsmanship, while crochet mini-skirts, braided accents, and laser-cut ruffle skirts bring movement and texture. A subtle sensuality emerges through high slits and plunging necklines, counterbalanced by structured pieces like studded blazers and 70s-inspired multi-pocket leather jackets, grounding the softness with a rebellious flair.

Fabrics evoke both heritage and innovation. Luxurious leather and suede blend seamlessly with faux skins and glossy patent finishes, while crisp cotton pairs with elevated denim. Body-hugging mesh and jersey contrast with the ethereal lightness of sheer georgette. The color palette feels effortlessly sun-drenched, with buttery yellows, soft beiges, and deeper hues of oyster, cognac, and chocolate brown. Bold snake prints weave through dresses, blouses, and accessories, adding a striking, untamed edge.

Details define the collection’s charm. Metal charms flicker at the ends of lace-up designs, catching the light with every step. Accessories embody bohemian ease, from slouchy shoulder bags in varied sizes and finishes — some laced with intricate seams — to statement footwear, including snake-print slippers, rugged biker boots, and playful fringed sandals, perfect for festival season. Waist-belts shape flowing silhouettes, while jewelry leans vintage: pendant necklaces that dance with movement, tassel earrings, chunky bangles, chokers, and resin-adorned rings and cuffs. Classic pilot-style sunglasses complete the effortlessly cool aesthetic.

This is a collection for fashion dreamers and freedom-seekers. Much like the rejuvenating energy that comes with Spring’s arrival, the collection imbues a sense of life, vitality, spirit and light.

The first drop of H&M’s S/S 2025 Collection will be available in store and online from 20 March 2025.