erdem | the pre-spring 2027 collection

Victor Brun.

As AMI Paris continues its 15th anniversary celebrations, the French label is turning its attention to a more relaxed proposition. ‘Ami d’Été’ captures the laid-back atmosphere of the French Riviera through a selection of easy-to-wear summer pieces. Staying true to Alexandre Mattiussi’s vision since launching the brand in 2011, the collection blends refinement with simplicity, offering versatile warm-weather staples suited to both urban settings and coastal getaways.

The collection centres on relaxed, architectural tailoring and airy silhouettes. Heavy textiles are swapped for weightless linens, fluid silks and crisp cotton poplins. Open-collared bowling shirts and flowing maxi skirts move with an unhurried elegance, while the house’s signature wide-leg trousers are cut generously to catch the coastal breeze. For an updated take on casual layering, the capsule prominently features ajouré open-work knit polo shirts, lightweight denim overshirts embroidered with the ‘Ami de Cœur’ monogram, and boxy short-sleeved marinière Breton stripe tops.

Victor Brun.

Victor Brun.

Print plays a rhythmic role throughout the collection. Graphic checks, maritime stripes and bold, oversized polka dots inject a graphic playfulness into the lineup, while a classic palette of vibrant red, ink blue, stark white and deep black ensures the overall mood remains unmistakably French.

Accessories elevate the narrative from simple leisurewear to structured luxury, highlighted by the house’s bespoke leather goods line. The collection spotlights the Paname shoulder bag – rendered in a velvety brushed suede with vegetable-tanned leather accents and a vibrated brass closure – alongside the softly padded, rounded silhouette of the Voulez-Vous crossbody. These structured pieces are contrasted against oversized, utilitarian canvas beach totes, statement jewellery, logo-emblazoned baseball caps and sleek eyewear, each designed to seamlessly pivot from long afternoon lunches to spontaneous summer travel.

The campaign also marks the return of the Mirage sneaker, which debuted last year and has quickly become one of the brand’s most recognisable footwear designs. Unlike the minimalist trainers often associated with AMI, the Mirage introduced a more technical direction, combining lightweight construction with a distinctive sculpted sole and the favourite ‘Ami de Coeur’ branding. New iterations continue to build on that blend of functionality and everyday wearability.

Victor Brun.

Victor Brun.

Another highlight is the inclusion of a royal blue T-shirt from AMI’s anniversary capsule, ‘Thank You For Being a Friend.’ The slogan reflects Mattiussi’s long-standing emphasis on friendship and community – values embedded in the brand’s very name, which derives from both the French word for ‘friend’ and the designer’s initials. As AMI celebrates fifteen years in business, the piece serves as a simple but meaningful tribute to the people who have supported the label since its beginnings. 

The ‘Ami d’Été’ selection is available now online and in AMI Paris boutiques worldwide. Discover more here. 

photography. courtesy of Victor Brun
words. Gennaro Costanzo

Nike.

A few weeks ago, Nike Football had fans playing detective. Through a series of cryptic Polaroids, scattered visual clues and carefully selected collaborators, the sportswear giant hinted that something bigger was brewing for the summer of football. Now, the mystery has been solved.

Nike has officially unveiled ‘Rip the Script,’ a blockbuster campaign film that serves as the centrepiece of its wider summer football universe, bringing together some of the biggest names in sport, music and entertainment in a celebration of instinctive, creative football. 

The campaign film acts as Nike’s rallying cry for a new generation of players. “We know the magical moments in football happen when players trust their instincts,” says Helena Thornton, VP, Nike Brand Management. “That’s the kind of football we love: fresh, instinctive, unexpected and creative.”

Nike.

Set inside a fictional Hollywood film studio, the six-minute production imagines a world where football’s biggest stars refuse to follow the script. As chaos unfolds on set, players take control of the narrative themselves, showcasing the creativity and spontaneity Nike believes sits at the heart of the game.

The cast is as ambitious as the concept. Current Nike athletes, including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vinícius Júnior, are joined by football icons Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and legendary Mexican goalkeeper Jorge Campos. Beyond football, the film expands into wider culture through appearances from LeBron James, Travis Scott, Kim Kardashian, Channing Tatum, Young Miko, BLACKPINK’s Lisa, and even Ted Lasso, reinforcing Nike’s belief that football now extends far beyond the pitch itself.

“We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,” says Enrico Balleri, VP, Creative Director, Global Brand Voice.

Nike.

Alongside the film, the brand’s 2026 federation kits, newly unveiled Mercurial Vapor and Superfly boots, and the X2 collaboration project all form part of the same ecosystem. For those who followed the Polaroid campaign from the start, the narrative delivers the missing piece of the puzzle. Nike describes it as an evolving universe that will continue to unfold throughout the summer via new content, retail activations and unexpected storylines.

Whether it’s Mbappé launching into an acrobatic bicycle kick, Ronaldinho continuing to play by his own rules or Kim Kardashian embracing a playful football mum role, the film leans heavily into the idea that the sport is at its most entertaining when nobody sticks to the script. And with plenty of promised Easter eggs, extensions and surprise appearances still to come, Nike’s summer narrative looks far from finished.

Discover more here.

photography. courtesy of Nike
words. Gennaro Costanzo

Nicola Delorme.

For its latest partnership, Under Armour has teamed up with French designer Marine Serre to create a capsule collection that brings together athletic innovation and the designer’s distinctive approach to contemporary dress.

The limited-edition collection marks the first collaboration between the two brands and arrives as Under Armour celebrates its 30th anniversary. Drawing inspiration from the American sportswear label’s early-2000s archive and its pioneering HeatGear® technology, the capsule reinterprets performance essentials through Marine Serre’s lens of precision, functionality and movement. 

Under Armour was originally founded in 1996 in Baltimore by Kevin Plank, growing from a simple garage operation into a multi-billion-pound sports titan. “Whether in training or in design, progress comes from deliberate repetition and purposeful execution,” says Yuron White, SVP, GM of Sportswear and Collabs at Under Armour.

Nicola Delorme.

Sport has long inspired Serre’s work. Before establishing her eponymous label, the designer competed as a professional tennis player, an experience that continues to shape her understanding of clothing and the body. That connection forms the foundation of the collection, which centres on the baselayer – that is, the garment closest to the athlete.

For Under Armour, the baselayer remains the product that launched the brand nearly three decades ago. For Marine Serre, its counterpart is the house’s recognisable ‘Second Skin,’ often decorated with the label’s signature crescent moon motif. In this collaboration, those two identities merge through a series of fitted silhouettes crafted using Under Armour’s HeatGear® fabric technology.

The collection adopts a deliberately pared-back palette of black and white, emphasising streamlined cuts and technical construction. A newly developed graphic combines Marine Serre’s crescent moon with Under Armour’s heartbeat logo, creating a visual language that connects both brands while reinforcing themes of discipline, endurance and progress.

Nicola Delorme.

Alongside the apparel, the collaboration revives one of Under Armour’s lesser-known archive designs. The ‘UA Proto Speed II’ sneaker returns for the first time since the late 2000s, updated with layered textiles, sculptural leather panelling and exclusive co-branded detailing. While its original silhouette remains intact, the reworked design reflects the cleaner, more considered aesthetic that defines the wider capsule.

“Sport has always been part of my life,” says Serre. “With Under Armour, I wanted to explore the beauty of movement through pieces that combine performance, precision and beauty.”

To mark the release, Marine Serre and Under Armour will host a dedicated pop-up space in Paris from 5–7 June. Located on Rue de Turenne in the city’s Marais district, the installation has been designed to immerse visitors in the collaboration’s world, exploring the relationship between athletic performance, craftsmanship and contemporary design.

Nicola Delorme.

The collection launches today exclusively through Marine Serre channels online and at selected boutiques, before rolling out globally through Under Armour later this summer. Discover more here.

photography. courtesy of Nicola Delorme
words. Gennaro Costanzo